Bay Eye Care vs Tauranga Eyecare by Langford Callard:Which is more popular in New Zealand?
In October 2026, Bay Eye Care had more branded searches than Tauranga Eyecare by Langford Callard among Tauranga optometrists in New Zealand. Bay Eye Care had about 310 branded searches, while Tauranga Eyecare by Langford Callard had 110. Bay Eye Care made up 43.1% of all Tauranga optometrist searches we track, and Tauranga Eyecare by Langford Callard accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about Tauranga optometrists, Bay Eye Care and Tauranga Eyecare by Langford Callard each appeared in two of the three answers. Bay Eye Care was mentioned before Tauranga Eyecare by Langford Callard in two out of three answers.
Who do people search for more?
Bay Eye Care, about 3 searches for every 1 for Tauranga Eyecare by Langford Callard
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Bay Eye Care, named ahead of Tauranga Eyecare by Langford Callard in 2 of 3 answers
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Top Tauranga optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bay Eye Care and Tauranga Eyecare by Langford Callard were each mentioned in two out of three: in two of the three ChatGPT answers. Bay Eye Care was listed before Tauranga Eyecare by Langford Callard in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bethlehem Eye Care3 of 3Named in 3 of 3 ChatGPT answers
Bay Eye Care2 of 3Named in 2 of 3 ChatGPT answers
Tauranga Eyecare by Langford Callard2 of 3Named in 2 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Tauranga, New Zealand for an eye test?”
Searched Google, AI Overview
“tauranga optometrist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bay Eye Care or Tauranga Eyecare by Langford Callard more popular in search?
This chart shows how often people search Google for Bay Eye Care and Tauranga Eyecare by Langford Callard by name. Each line represents a brand's share of searches for all four Tauranga optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Bay Eye Care, Tauranga Eyecare by Langford Callard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bay Eye Care | Bethlehem Eye Care | Tauranga Eyecare by Langford Callard | Paterson Burn |
|---|---|---|---|---|
| Nov 2025 | 47.5% | 24.6% | 18% | 9.8% |
| Dec 2025 | 39.7% | 31% | 19% | 10.3% |
| Jan 2026 | 37.8% | 32.9% | 17.1% | 12.2% |
| Feb 2026 | 41.4% | 25.7% | 20% | 12.9% |
| Mar 2026 | 39.7% | 31% | 19% | 10.3% |
| Apr 2026 | 39.3% | 36.1% | 14.8% | 9.8% |
| May 2026 | 39.4% | 31% | 19.7% | 9.9% |
| Jun 2026 | 45.8% | 25% | 19.4% | 9.7% |
| Jul 2026 | 42.9% | 28.6% | 18.2% | 10.4% |
| Aug 2026 | 40.6% | 28.1% | 21.9% | 9.4% |
| Sep 2026 | 44.3% | 25.7% | 20% | 10% |
| Oct 2026 | 43.1% | 30.6% | 15.3% | 11.1% |
How has branded search for Bay Eye Care and Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months?
3 findings
- Bay Eye Care was ahead of Tauranga Eyecare by Langford Callard in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bay Eye Care’s share of searches among Tauranga optometrists in New Zealand moved from 47.5% to 43.1%, and its estimated monthly branded searches moved from 290 to 310.
- Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand moved from 18% to 15.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand Tauranga optometrists in October 2026?
2 changes

In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.

In October 2026, Bay Eye Care lost share of searches among Tauranga optometrists in New Zealand, from 44.3% to 43.1%.
How are Bay Eye Care’s and Tauranga Eyecare by Langford Callard’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bay Eye Care’s and Tauranga Eyecare by Langford Callard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bay Eye Care
3 branded search terms
- bay eye care
- bay eye care doctors
- bay eye care tauranga
Tauranga Eyecare by Langford Callard
1 branded search term
- tauranga eyecare by langford callard
Other head-to-heads among Tauranga optometrists

Bay Eye Care vs Bethlehem Eye Care: compare popularity
Bay Eye Care vs Paterson Burn: compare popularity
Bethlehem Eye Care vs Tauranga Eyecare by Langford Callard: compare popularity
Bethlehem Eye Care vs Paterson Burn: compare popularity
Tauranga Eyecare by Langford Callard vs Paterson Burn: compare popularity

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