Brandwave

How popular isBay Eye Care in search?

In August 2026, there were an estimated 530 branded searches for Bay Eye Care in New Zealand which is up 10.4% over the last 11 months. Bay Eye Care holds 21.5% estimated Share of Search among New Zealand tauranga optometrists and is ranked 2nd of 2 competitors for search popularity.

Share of Search, August 2026
  1. Paterson Burn78.5%
  2. Bay Eye Care21.5%
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Which tauranga optometrists compete with Bay Eye Care?

Bay Eye Care against tauranga optometrists in New Zealand, by month

Share of Search by month for Paterson Burn, Bay Eye Care. The figures are in the table below the chart.

View monthly share of search table
MonthPaterson BurnBay Eye Care
Oct 202578.3%21.7%
Nov 202576.7%23.3%
Dec 202580.5%19.5%
Jan 202675.4%24.6%
Feb 202676.5%23.5%
Mar 202679.8%20.2%
Apr 202678.8%21.2%
May 202679.3%20.7%
Jun 202680.7%19.3%
Jul 202681.2%18.8%
Aug 202678.5%21.5%
Sep 2026——
  1. held 1st · 1.9K estimated branded searches · -10.2% vs prior month · -2.7 points

  2. held 2nd · 530 estimated branded searches · +6% vs prior month · +2.7 points

Compare search popularity between Bay Eye Care and its closest rivals

How has branded search demand for Bay Eye Care changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bay Eye Care in New Zealand rose from 480 to 530.
  • Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 24.6% in January 2026 and was lowest at 18.8% in July 2026.

How did search popularity change for New Zealand tauranga optometrists in August 2026?

  1. In August 2026, Bay Eye Care gained estimated Share of Search among tauranga optometrists in New Zealand, from 18.8% to 21.5%.

  2. In August 2026, Paterson Burn lost estimated Share of Search among tauranga optometrists in New Zealand, from 81.2% to 78.5%.

How is Bay Eye Care measured?

Brandwave collects information about searches that people make online using Bay Eye Care’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bay eye care
  • bay eye care doctors
  • bay eye care tauranga

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How the Brand Demand Index is measured

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Is Bay Eye Care your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.