Bay Eye Care vs Paterson Burn:Which is more popular by branded search in New Zealand?
In August 2026, Paterson Burn had more branded searches than Bay Eye Care among tauranga optometrists in New Zealand. Paterson Burn was estimated to have 1.9K branded searches compared to Bay Eye Care’s 530, and held a 78.5% Share of Search versus Bay Eye Care’s 21.5%.
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Which is more popular in search, Bay Eye Care or Paterson Burn?
Compare Tauranga optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Paterson Burn, Bay Eye Care. The figures are in the table below the chart.
View monthly share of search table
| Month | Paterson Burn | Bay Eye Care |
|---|---|---|
| Oct 2025 | 78.3% | 21.7% |
| Nov 2025 | 76.7% | 23.3% |
| Dec 2025 | 80.5% | 19.5% |
| Jan 2026 | 75.4% | 24.6% |
| Feb 2026 | 76.5% | 23.5% |
| Mar 2026 | 79.8% | 20.2% |
| Apr 2026 | 78.8% | 21.2% |
| May 2026 | 79.3% | 20.7% |
| Jun 2026 | 80.7% | 19.3% |
| Jul 2026 | 81.2% | 18.8% |
| Aug 2026 | 78.5% | 21.5% |
| Sep 2026 | — | — |
How has the Bay Eye Care and Paterson Burn comparison changed over the last 12 months?
3 findings
- Paterson Burn was ahead of Bay Eye Care in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand moved from 21.7% to 21.5%, and its estimated monthly branded searches moved from 480 to 530.
- Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand moved from 78.3% to 78.5%, and its estimated monthly branded searches moved from 1.7K to 1.9K.
How did search popularity change for New Zealand tauranga optometrists in August 2026?
2 changes
In August 2026, Bay Eye Care gained estimated Share of Search among tauranga optometrists in New Zealand, from 18.8% to 21.5%.

In August 2026, Paterson Burn lost estimated Share of Search among tauranga optometrists in New Zealand, from 81.2% to 78.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Bay Eye Care’s and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bay Eye Care
3 branded search terms
- bay eye care
- bay eye care doctors
- bay eye care tauranga
Paterson Burn
20 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn cambridge nz
- paterson burn chartwell
- paterson burn fraser street
- paterson burn hamilton
- paterson burn optometrist
- paterson burn optometrists cambridge
- paterson burn optometrists hamilton
- paterson burn optometrists hamilton cbd
- paterson burn optometrists te awamutu
- paterson burn optometrists thames
- paterson burn optometrists tokoroa
- paterson burn optometrists waiuku
- paterson burn tauranga
- paterson burn te awamutu
- paterson burn thames
- paterson burn tokoroa
- paterson burn waiuku
- patersonburn

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.