Bethlehem Eye Care vs Tauranga Eyecare by Langford Callard:Which is more popular in New Zealand?
In October 2026, Bethlehem Eye Care had more branded searches than Tauranga Eyecare by Langford Callard among Tauranga optometrists in New Zealand. Bethlehem Eye Care had about 220 branded searches, while Tauranga Eyecare by Langford Callard had 110. Bethlehem Eye Care made up 30.6% of all Tauranga optometrist searches we track, and Tauranga Eyecare by Langford Callard accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about Tauranga optometrists, Bethlehem Eye Care appeared in all three answers and Tauranga Eyecare by Langford Callard in two. Bethlehem Eye Care was mentioned before Tauranga Eyecare by Langford Callard in every answer.
Who do people search for more?
Bethlehem Eye Care, about 2 searches for every 1 for Tauranga Eyecare by Langford Callard
Who does AI mention more?
Bethlehem Eye Care, mentioned in every answer we collected
Who does AI recommend more?
Bethlehem Eye Care, named ahead of Tauranga Eyecare by Langford Callard in every answer
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Top Tauranga optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bethlehem Eye Care appeared in all three answers. Tauranga Eyecare by Langford Callard was mentioned in two out of three: in two of the three ChatGPT answers. Bethlehem Eye Care was listed before Tauranga Eyecare by Langford Callard in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bethlehem Eye Care3 of 3Named in 3 of 3 ChatGPT answers
Bay Eye Care2 of 3Named in 2 of 3 ChatGPT answers
Tauranga Eyecare by Langford Callard2 of 3Named in 2 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Tauranga optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Tauranga, New Zealand for an eye test?”
Searched Google, AI Overview
“tauranga optometrist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test tauranga”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bethlehem Eye Care or Tauranga Eyecare by Langford Callard more popular in search?
This chart shows how often people search Google for Bethlehem Eye Care and Tauranga Eyecare by Langford Callard by name. Each line represents a brand's share of searches for all four Tauranga optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Bethlehem Eye Care, Tauranga Eyecare by Langford Callard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bay Eye Care | Bethlehem Eye Care | Tauranga Eyecare by Langford Callard | Paterson Burn |
|---|---|---|---|---|
| Nov 2025 | 47.5% | 24.6% | 18% | 9.8% |
| Dec 2025 | 39.7% | 31% | 19% | 10.3% |
| Jan 2026 | 37.8% | 32.9% | 17.1% | 12.2% |
| Feb 2026 | 41.4% | 25.7% | 20% | 12.9% |
| Mar 2026 | 39.7% | 31% | 19% | 10.3% |
| Apr 2026 | 39.3% | 36.1% | 14.8% | 9.8% |
| May 2026 | 39.4% | 31% | 19.7% | 9.9% |
| Jun 2026 | 45.8% | 25% | 19.4% | 9.7% |
| Jul 2026 | 42.9% | 28.6% | 18.2% | 10.4% |
| Aug 2026 | 40.6% | 28.1% | 21.9% | 9.4% |
| Sep 2026 | 44.3% | 25.7% | 20% | 10% |
| Oct 2026 | 43.1% | 30.6% | 15.3% | 11.1% |
How has branded search for Bethlehem Eye Care and Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months?
3 findings
- Bethlehem Eye Care was ahead of Tauranga Eyecare by Langford Callard in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bethlehem Eye Care’s share of searches among Tauranga optometrists in New Zealand moved from 24.6% to 30.6%, and its estimated monthly branded searches moved from 150 to 220.
- Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand moved from 18% to 15.3%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for New Zealand Tauranga optometrists in October 2026?
2 changes

In October 2026, Bethlehem Eye Care gained share of searches among Tauranga optometrists in New Zealand, from 25.7% to 30.6%.

In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.
How are Bethlehem Eye Care’s and Tauranga Eyecare by Langford Callard’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bethlehem Eye Care’s and Tauranga Eyecare by Langford Callard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bethlehem Eye Care
2 branded search terms
- bethlehem eye care
- bethlehem eye care tauranga
Tauranga Eyecare by Langford Callard
1 branded search term
- tauranga eyecare by langford callard
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