Brandwave

Bay Eye Care vs Paterson Burn:Which is more popular in New Zealand?

In October 2026, Bay Eye Care had more branded searches than Paterson Burn among Tauranga optometrists in New Zealand. Bay Eye Care had about 310 branded searches, while Paterson Burn had 80. Bay Eye Care made up 43.1% of all Tauranga optometrist searches we track, and Paterson Burn accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about Tauranga optometrists, Bay Eye Care appeared in two of the three answers and Paterson Burn in none.

Among Tauranga optometrists in New Zealand in October 2026

Who do people search for more?

Bay Eye Care, about 4 searches for every 1 for Paterson Burn

Bay Eye Care 310 searchesPaterson Burn 80 searches

Who does AI mention more?

Bay Eye Care, mentioned in 2 of 3 answers, Paterson Burn in 0

Bay Eye Care in 2 of 3Paterson Burn in 0 of 3

Who does AI recommend more?

Bay Eye Care, the only one of the two named

Bay Eye Care first in 2Paterson Burn never named

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Top Tauranga optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bay Eye Care was mentioned in two out of three: in two of the three ChatGPT answers. Paterson Burn did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bethlehem Eye Care1st
  2. Bay Eye Care2nd
  3. Tauranga Eyecare by Langford Callard3rd
  4. Paterson Burn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bay Eye Care or Paterson Burn more popular in search?

This chart shows how often people search Google for Bay Eye Care and Paterson Burn by name. Each line represents a brand's share of searches for all four Tauranga optometrists we track, month by month, from searches in New Zealand.

Bay Eye Care and Paterson Burn among Tauranga optometrists in New Zealand, by month

Share of searches by month for Bay Eye Care, Paterson Burn. The figures are in the table below the chart.

View monthly share of searches table
MonthBay Eye CareBethlehem Eye CareTauranga Eyecare by Langford CallardPaterson Burn
Nov 202547.5%24.6%18%9.8%
Dec 202539.7%31%19%10.3%
Jan 202637.8%32.9%17.1%12.2%
Feb 202641.4%25.7%20%12.9%
Mar 202639.7%31%19%10.3%
Apr 202639.3%36.1%14.8%9.8%
May 202639.4%31%19.7%9.9%
Jun 202645.8%25%19.4%9.7%
Jul 202642.9%28.6%18.2%10.4%
Aug 202640.6%28.1%21.9%9.4%
Sep 202644.3%25.7%20%10%
Oct 202643.1%30.6%15.3%11.1%

How has branded search for Bay Eye Care and Paterson Burn changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga optometrists in October 2026?

2 changes
  1. In October 2026, Paterson Burn gained share of searches among Tauranga optometrists in New Zealand, from 10% to 11.1%.

  2. In October 2026, Bay Eye Care lost share of searches among Tauranga optometrists in New Zealand, from 44.3% to 43.1%.

How are Bay Eye Care’s and Paterson Burn’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bay Eye Care’s and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bay Eye Care

3 branded search terms

  • bay eye care
  • bay eye care doctors
  • bay eye care tauranga

Paterson Burn

8 branded search terms

  • paterson burn
  • paterson burn cambridge
  • paterson burn chartwell
  • paterson burn optometrist
  • paterson burn tauranga
  • paterson burn thames
  • paterson burn tokoroa
  • patersonburn

How the Brand Demand Index is measured

Other head-to-heads among Tauranga optometrists

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