Brandwave

Bethlehem Eye Care vs Tauranga Eyecare by Langford Callard:Which is more popular in New Zealand?

In October 2026, Bethlehem Eye Care had more branded searches than Tauranga Eyecare by Langford Callard among Tauranga optometrists in New Zealand. Bethlehem Eye Care had about 220 branded searches, while Tauranga Eyecare by Langford Callard had 110. Bethlehem Eye Care made up 30.6% of all Tauranga optometrist searches we track, and Tauranga Eyecare by Langford Callard accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about Tauranga optometrists, Bethlehem Eye Care appeared in all three answers and Tauranga Eyecare by Langford Callard in two. Bethlehem Eye Care was mentioned before Tauranga Eyecare by Langford Callard in every answer.

Among Tauranga optometrists in New Zealand in October 2026

Who do people search for more?

Bethlehem Eye Care, about 2 searches for every 1 for Tauranga Eyecare by Langford Callard

Bethlehem Eye Care 220 searchesTauranga Eyecare by Langford Callard 110 searches

Who does AI mention more?

Bethlehem Eye Care, mentioned in every answer we collected

Bethlehem Eye Care in 3 of 3Tauranga Eyecare by Langford Callard in 2 of 3

Who does AI recommend more?

Bethlehem Eye Care, named ahead of Tauranga Eyecare by Langford Callard in every answer

Bethlehem Eye Care first in 3Tauranga Eyecare by Langford Callard never first

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Top Tauranga optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bethlehem Eye Care appeared in all three answers. Tauranga Eyecare by Langford Callard was mentioned in two out of three: in two of the three ChatGPT answers. Bethlehem Eye Care was listed before Tauranga Eyecare by Langford Callard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bethlehem Eye Care1st
  2. Bay Eye Care2nd
  3. Tauranga Eyecare by Langford Callard3rd
  4. Paterson Burn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bethlehem Eye Care or Tauranga Eyecare by Langford Callard more popular in search?

This chart shows how often people search Google for Bethlehem Eye Care and Tauranga Eyecare by Langford Callard by name. Each line represents a brand's share of searches for all four Tauranga optometrists we track, month by month, from searches in New Zealand.

Bethlehem Eye Care and Tauranga Eyecare by Langford Callard among Tauranga optometrists in New Zealand, by month

Share of searches by month for Bethlehem Eye Care, Tauranga Eyecare by Langford Callard. The figures are in the table below the chart.

View monthly share of searches table
MonthBay Eye CareBethlehem Eye CareTauranga Eyecare by Langford CallardPaterson Burn
Nov 202547.5%24.6%18%9.8%
Dec 202539.7%31%19%10.3%
Jan 202637.8%32.9%17.1%12.2%
Feb 202641.4%25.7%20%12.9%
Mar 202639.7%31%19%10.3%
Apr 202639.3%36.1%14.8%9.8%
May 202639.4%31%19.7%9.9%
Jun 202645.8%25%19.4%9.7%
Jul 202642.9%28.6%18.2%10.4%
Aug 202640.6%28.1%21.9%9.4%
Sep 202644.3%25.7%20%10%
Oct 202643.1%30.6%15.3%11.1%

How has branded search for Bethlehem Eye Care and Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga optometrists in October 2026?

2 changes
  1. In October 2026, Bethlehem Eye Care gained share of searches among Tauranga optometrists in New Zealand, from 25.7% to 30.6%.

  2. In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.

How are Bethlehem Eye Care’s and Tauranga Eyecare by Langford Callard’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bethlehem Eye Care’s and Tauranga Eyecare by Langford Callard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bethlehem Eye Care

2 branded search terms

  • bethlehem eye care
  • bethlehem eye care tauranga

Tauranga Eyecare by Langford Callard

1 branded search term

  • tauranga eyecare by langford callard

How the Brand Demand Index is measured

Other head-to-heads among Tauranga optometrists

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