Brandwave

How popular isTauranga Eyecare by Langford Callard?

In October 2026, people searched for Tauranga Eyecare by Langford Callard by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 15.3% of all New Zealand Tauranga optometrist searches, placing Tauranga Eyecare by Langford Callard third out of four optometrists. When we asked both ChatGPT and Google AI Overviews about Tauranga optometrists, Tauranga Eyecare by Langford Callard appeared in two of the three answers and was the third most recommended of the four.

Search and AI answers in October 2026

Tauranga Eyecare by Langford Callard is the third most searched of 4 competitors and the third most recommended in the AI answers we collected.

  1. Bay Eye CareShare of searches 43.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Bethlehem Eye CareShare of searches 30.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Tauranga Eyecare by Langford CallardShare of searches 15.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Paterson BurnShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Tauranga optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tauranga Eyecare by Langford Callard was mentioned in two out of three: in two of the three ChatGPT answers. Tauranga Eyecare by Langford Callard is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bethlehem Eye Care1st
  2. Bay Eye Care2nd
  3. Tauranga Eyecare by Langford Callard3rd
  4. Paterson Burn–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Tauranga Eyecare by Langford Callard compared with other New Zealand Tauranga optometrists?

Tauranga Eyecare by Langford Callard against Tauranga optometrists in New Zealand, by month

Share of searches by month for Bay Eye Care, Bethlehem Eye Care, Tauranga Eyecare by Langford Callard, Paterson Burn. The figures are in the table below the chart.

View monthly share of searches table
MonthBay Eye CareBethlehem Eye CareTauranga Eyecare by Langford CallardPaterson Burn
Nov 202547.5%24.6%18%9.8%
Dec 202539.7%31%19%10.3%
Jan 202637.8%32.9%17.1%12.2%
Feb 202641.4%25.7%20%12.9%
Mar 202639.7%31%19%10.3%
Apr 202639.3%36.1%14.8%9.8%
May 202639.4%31%19.7%9.9%
Jun 202645.8%25%19.4%9.7%
Jul 202642.9%28.6%18.2%10.4%
Aug 202640.6%28.1%21.9%9.4%
Sep 202644.3%25.7%20%10%
Oct 202643.1%30.6%15.3%11.1%
  1. Held 1st. 310 estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. Held 2nd. 220 estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  3. Held 3rd. 110 estimated branded searches, -21.4% vs prior month. Share -4.7 points.

  4. Held 4th. 80 estimated branded searches, +14.3% vs prior month. Share +1.1 points.

Compare popularity between Tauranga Eyecare by Langford Callard and its closest rivals

Every comparison with Tauranga Eyecare by Langford Callard

3 comparisons

How has branded search demand for Tauranga Eyecare by Langford Callard changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tauranga Eyecare by Langford Callard in New Zealand fell from 170 to 140.
  • Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand decreased from 18% to 15.3%.
  • Across the 12 months ending October 2026, Tauranga Eyecare by Langford Callard’s share of searches among Tauranga optometrists in New Zealand peaked at 21.9% in August 2026 and was lowest at 14.8% in April 2026.

How did search popularity change for New Zealand Tauranga optometrists in October 2026?

4 changes
  1. In October 2026, Bethlehem Eye Care gained share of searches among Tauranga optometrists in New Zealand, from 25.7% to 30.6%.

  2. In October 2026, Paterson Burn gained share of searches among Tauranga optometrists in New Zealand, from 10% to 11.1%.

  3. In October 2026, Tauranga Eyecare by Langford Callard lost share of searches among Tauranga optometrists in New Zealand, from 20% to 15.3%.

  4. In October 2026, Bay Eye Care lost share of searches among Tauranga optometrists in New Zealand, from 44.3% to 43.1%.

How are Tauranga Eyecare by Langford Callard’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tauranga Eyecare by Langford Callard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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