Brandwave

How popular isGates Optometrists in search?

In August 2026, there were an estimated 140 branded searches for Gates Optometrists in New Zealand which is down 26.3% over the last 11 months. Gates Optometrists holds 2.7% estimated Share of Search among New Zealand hamilton optometrists and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Rose Optometry60.6%
  2. Paterson Burn36.7%
  3. Gates Optometrists2.7%
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Which hamilton optometrists compete with Gates Optometrists?

Gates Optometrists against hamilton optometrists in New Zealand, by month

Share of Search by month for Rose Optometry, Paterson Burn, Gates Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthRose OptometryPaterson BurnGates Optometrists
Oct 202557.5%38.3%4.2%
Nov 202557.6%38.6%3.8%
Dec 202555.4%41.3%3.3%
Jan 202658.2%39.1%2.7%
Feb 202657.6%39.7%2.7%
Mar 202658.2%39.5%2.4%
Apr 202659.8%37.7%2.5%
May 202654.5%42.6%2.9%
Jun 202652.1%45.3%2.6%
Jul 202658.3%39.3%2.4%
Aug 202660.6%36.7%2.7%
Sep 2026———
  1. held 1st · 3.2K estimated branded searches · 0% vs prior month · +2.3 points

  2. held 2nd · 1.9K estimated branded searches · -10.2% vs prior month · -2.6 points

  3. held 3rd · 140 estimated branded searches · +7.7% vs prior month · +0.3 points

Compare search popularity between Gates Optometrists and its closest rivals

How has branded search demand for Gates Optometrists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gates Optometrists in New Zealand fell from 190 to 140.
  • Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand decreased from 4.2% to 2.7%.
  • Across the 11 months ending August 2026, Gates Optometrists’ estimated Share of Search among hamilton optometrists in New Zealand peaked at 4.2% in October 2025 and was lowest at 2.4% in March 2026.

How did search popularity change for New Zealand hamilton optometrists in August 2026?

  1. In August 2026, Rose Optometry gained estimated Share of Search among hamilton optometrists in New Zealand, from 58.3% to 60.6%.

  2. In August 2026, Paterson Burn lost estimated Share of Search among hamilton optometrists in New Zealand, from 39.3% to 36.7%.

  3. Estimated monthly branded searches for Gates Optometrists in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.

How is Gates Optometrists measured?

Brandwave collects information about searches that people make online using Gates Optometrists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gates optometrists
  • gates optometrists auckland
  • gates optometrists hamilton

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How the Brand Demand Index is measured

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