Paterson Burn vs Rose Optometry:Which is more popular in New Zealand?
In October 2026, Rose Optometry had more branded searches than Paterson Burn among Hamilton optometrists in New Zealand. Rose Optometry had about 880 branded searches, while Paterson Burn had 360. Rose Optometry made up 51.8% of all Hamilton optometrist searches we track, and Paterson Burn accounted for 21.2%. When we asked ChatGPT and Google AI Overviews about Hamilton optometrists, Rose Optometry appeared in all three answers and Paterson Burn in none.
Who do people search for more?
Rose Optometry, about 2 searches for every 1 for Paterson Burn
Who does AI mention more?
Rose Optometry, mentioned in every answer we collected
Who does AI recommend more?
Rose Optometry, the only one of the two named
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Top Hamilton optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rose Optometry appeared in all three answers. Paterson Burn did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rose Optometry3 of 3Named in 3 of 3 ChatGPT answers
Total Vision Optometrists3 of 3Named in 3 of 3 ChatGPT answers
Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
Gates Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Hamilton, New Zealand for an eye test?”
Searched Google, AI Overview
“optometrists hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Paterson Burn or Rose Optometry more popular in search?
This chart shows how often people search Google for Paterson Burn and Rose Optometry by name. Each line represents a brand's share of searches for all four Hamilton optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Rose Optometry, Paterson Burn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rose Optometry | Total Vision Optometrists | Paterson Burn | Gates Optometrists |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 21.7% | 28.6% | 5% |
| Dec 2025 | 50% | 17.8% | 28.8% | 3.4% |
| Jan 2026 | 53.7% | 14.9% | 27.6% | 3.7% |
| Feb 2026 | 48.6% | 17.6% | 30.4% | 3.4% |
| Mar 2026 | 45.4% | 25.3% | 26.3% | 3.1% |
| Apr 2026 | 55.3% | 20.8% | 21.4% | 2.5% |
| May 2026 | 44.4% | 24.7% | 26.5% | 4.3% |
| Jun 2026 | 50% | 18.8% | 28.4% | 2.8% |
| Jul 2026 | 46.3% | 25.8% | 25.3% | 2.6% |
| Aug 2026 | 53.2% | 21.3% | 22.3% | 3.2% |
| Sep 2026 | 54.9% | 18.1% | 23.1% | 3.8% |
| Oct 2026 | 51.8% | 23.5% | 21.2% | 3.5% |
How has branded search for Paterson Burn and Rose Optometry changed in New Zealand over the last 12 months?
3 findings
- Rose Optometry was ahead of Paterson Burn in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand moved from 28.6% to 21.2%, and its estimated monthly branded searches moved from 460 to 360.
- Across the 12 months ending October 2026, Rose Optometry’s share of searches among Hamilton optometrists in New Zealand moved from 44.7% to 51.8%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand Hamilton optometrists in October 2026?
3 changes
In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.
In October 2026, Rose Optometry lost share of searches among Hamilton optometrists in New Zealand, from 54.9% to 51.8%.
In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.
How are Paterson Burn’s and Rose Optometry’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Paterson Burn’s and Rose Optometry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paterson Burn
8 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn chartwell
- paterson burn hamilton
- paterson burn optometrist
- paterson burn thames
- paterson burn tokoroa
- patersonburn
Rose Optometry
1 branded search term
- rose optometry
Other head-to-heads among Hamilton optometrists
- Rose Optometry vs Total Vision Optometrists: compare popularity
- Rose Optometry vs Gates Optometrists: compare popularity
- Total Vision Optometrists vs Paterson Burn: compare popularity
- Total Vision Optometrists vs Gates Optometrists: compare popularity
- Paterson Burn vs Gates Optometrists: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.