Gates Optometrists vs Paterson Burn:Which is more popular in New Zealand?
In October 2026, Paterson Burn had more branded searches than Gates Optometrists among Hamilton optometrists in New Zealand. Paterson Burn had about 360 branded searches, while Gates Optometrists had 60. Paterson Burn made up 21.2% of all Hamilton optometrist searches we track, and Gates Optometrists accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about Hamilton optometrists, neither Gates Optometrists nor Paterson Burn appeared in any of the three answers.
Who do people search for more?
Paterson Burn, about 6 searches for every 1 for Gates Optometrists
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top Hamilton optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Gates Optometrists nor Paterson Burn showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rose Optometry3 of 3Named in 3 of 3 ChatGPT answers
Total Vision Optometrists3 of 3Named in 3 of 3 ChatGPT answers- Paterson Burn0 of 3Named in 0 of 3 ChatGPT answers
Gates Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Hamilton, New Zealand for an eye test?”
Searched Google, AI Overview
“optometrists hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gates Optometrists or Paterson Burn more popular in search?
This chart shows how often people search Google for Gates Optometrists and Paterson Burn by name. Each line represents a brand's share of searches for all four Hamilton optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Paterson Burn, Gates Optometrists. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rose Optometry | Total Vision Optometrists | Paterson Burn | Gates Optometrists |
|---|---|---|---|---|
| Nov 2025 | 44.7% | 21.7% | 28.6% | 5% |
| Dec 2025 | 50% | 17.8% | 28.8% | 3.4% |
| Jan 2026 | 53.7% | 14.9% | 27.6% | 3.7% |
| Feb 2026 | 48.6% | 17.6% | 30.4% | 3.4% |
| Mar 2026 | 45.4% | 25.3% | 26.3% | 3.1% |
| Apr 2026 | 55.3% | 20.8% | 21.4% | 2.5% |
| May 2026 | 44.4% | 24.7% | 26.5% | 4.3% |
| Jun 2026 | 50% | 18.8% | 28.4% | 2.8% |
| Jul 2026 | 46.3% | 25.8% | 25.3% | 2.6% |
| Aug 2026 | 53.2% | 21.3% | 22.3% | 3.2% |
| Sep 2026 | 54.9% | 18.1% | 23.1% | 3.8% |
| Oct 2026 | 51.8% | 23.5% | 21.2% | 3.5% |
How has branded search for Gates Optometrists and Paterson Burn changed in New Zealand over the last 12 months?
3 findings
- Paterson Burn was ahead of Gates Optometrists in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gates Optometrists’ share of searches among Hamilton optometrists in New Zealand moved from 5% to 3.5%, and its estimated monthly branded searches moved from 80 to 60.
- Across the 12 months ending October 2026, Paterson Burn’s share of searches among Hamilton optometrists in New Zealand moved from 28.6% to 21.2%, and its estimated monthly branded searches moved from 460 to 360.
How did search popularity change for New Zealand Hamilton optometrists in October 2026?
3 changes
In October 2026, Total Vision Optometrists overtook Paterson Burn to rank 2nd among Hamilton optometrists in New Zealand, with 23.5% of the searches.
In October 2026, Paterson Burn lost share of searches among Hamilton optometrists in New Zealand, from 23.1% to 21.2%.
Estimated monthly branded searches for Gates Optometrists in New Zealand fell 25% over 12 measured months, from 80 to 60 in October 2026.
How are Gates Optometrists’ and Paterson Burn’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Gates Optometrists’ and Paterson Burn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gates Optometrists
2 branded search terms
- gates optometrists
- gates optometrists hamilton
Paterson Burn
8 branded search terms
- paterson burn
- paterson burn cambridge
- paterson burn chartwell
- paterson burn hamilton
- paterson burn optometrist
- paterson burn thames
- paterson burn tokoroa
- patersonburn
Other head-to-heads among Hamilton optometrists
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