How popular isOptifast?
In October 2026, people searched for Optifast by name about 5,510 times in New Zealand, a 31.8% increase from the previous year. These searches made up 57% of all New Zealand weight loss programme searches, placing Optifast first out of four programmes. When we asked both ChatGPT and Google AI Overviews about weight loss programmes, Optifast appeared in one of the five answers.
Optifast is the most searched of 4 competitors.
OptifastShare of searches 57%Mentioned in 1 of 5 AI answers- Green PrescriptionShare of searches 24.8%Mentioned in 3 of 5 AI answers
Weight WatchersShare of searches 13.1%Mentioned in 1 of 5 AI answers
Jenny CraigShare of searches 5.1%Mentioned in 0 of 5 AI answers
Follow Optifast and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top weight loss programmes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Optifast was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Green Prescription3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optifast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jenny Craig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about weight loss programmes
5 answers
Asked ChatGPT
“Which weight loss programme should I join in New Zealand?”
Asked ChatGPT
“What are the best weight loss programmes in New Zealand?”
Asked ChatGPT
“What's the best weight loss programme in New Zealand for steady weight loss?”
Searched Google, AI Overview
“weight loss programme nz”
Searched Google, AI Overview
“weight loss plan nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Optifast compared with other New Zealand weight loss programmes?
Share of searches by month for Optifast, Green Prescription, Weight Watchers, Jenny Craig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optifast | Green Prescription | Weight Watchers | Jenny Craig |
|---|---|---|---|---|
| Nov 2025 | 57.2% | 14.7% | 21.7% | 6.5% |
| Dec 2025 | 45.7% | 14.4% | 32.1% | 7.8% |
| Jan 2026 | 47.2% | 13.2% | 31.8% | 7.8% |
| Feb 2026 | 53% | 17.5% | 22.7% | 6.8% |
| Mar 2026 | 49.4% | 22% | 22% | 6.6% |
| Apr 2026 | 50.7% | 17.7% | 23% | 8.5% |
| May 2026 | 46.2% | 21.3% | 26.2% | 6.4% |
| Jun 2026 | 50.3% | 21.6% | 21.6% | 6.5% |
| Jul 2026 | 55.7% | 18.5% | 18.5% | 7.2% |
| Aug 2026 | 56.1% | 18.4% | 18.4% | 7.2% |
| Sep 2026 | 56% | 21.2% | 16.3% | 6.4% |
| Oct 2026 | 57% | 24.8% | 13.1% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 4.4K | +27.1% | +0.9 points | |
| 2, held 2nd | 24.8% | 1.9K | +46.2% | +3.6 points | |
| 3, held 3rd | 13.1% | 1K | 0% | -3.3 points | |
| 4, held 4th | 5.1% | 390 | 0% | -1.3 points |
1.
Optifast57%
Held 1st. 4.4K estimated branded searches, +27.1% vs prior month. Share +0.9 points.
24.8%
Held 2nd. 1.9K estimated branded searches, +46.2% vs prior month. Share +3.6 points.
13.1%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -3.3 points.
5.1%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.
Compare popularity between Optifast and its closest rivals
Every comparison with Optifast
8 comparisons
How has branded search demand for Optifast changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Optifast in New Zealand rose from 4.2K to 5.5K.
- Across the 12 months ending October 2026, Optifast’s share of searches among weight loss programmes in New Zealand peaked at 57.2% in November 2025 and was lowest at 45.7% in December 2025.
How did search popularity change for New Zealand weight loss programmes in October 2026?
4 changes
In October 2026, Green Prescription gained share of searches among weight loss programmes in New Zealand, from 21.2% to 24.8%.
In October 2026, Optifast gained share of searches among weight loss programmes in New Zealand, from 56% to 57%.
In October 2026, Weight Watchers lost share of searches among weight loss programmes in New Zealand, from 16.3% to 13.1%.
In October 2026, Jenny Craig lost share of searches among weight loss programmes in New Zealand, from 6.4% to 5.1%.
How are Optifast’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Optifast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chocolate optifast
- optifast
- optifast bars
- optifast chocolate bars
- optifast chocolate shake
- optifast dessert
- optifast diet
- optifast meal replacement
- optifast powder
- optifast protein plus
- optifast shake
- optifast soup
- optifast vlcd
- optifast vlcd shake
- optifast weight loss
Who owns Optifast?
Optifast is owned by 
Nestlé. Brandwave also tracks 
Purina, 
Dolce Gusto, 
Maggi, 
Milo, NAN, Nescafé, 
Nesquik and Uncle Tobys, owned by the same company, in New Zealand.
Do you work for Optifast? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Optifast compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Meal replacement brands | 2nd of 6 | 23.2% | Show ranking |
| Weight loss programmes | 1st of 4 | 57% | Shown above |
Is Optifast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.