Meal replacement brands in New Zealand:Which brands are most popular in search?
In August 2026, Muscle Nation was the most searched among meal replacement brands in New Zealand, with an estimated 9.9K branded searches and 51.8% estimated Share of Search within this set.
Muscle Nation51.8%
OptiSlim24.3%
Optifast20.2%
Huel3.7%
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Share of SearchLeaderboard
Compare the meal replacement shake brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muscle Nation, OptiSlim, Optifast, Huel. The figures are in the table below the chart.
View monthly share of search table
| Month | Muscle Nation | OptiSlim | Optifast | Huel |
|---|---|---|---|---|
| Oct 2025 | 26.9% | 35.6% | 32.3% | 5.2% |
| Nov 2025 | 65.4% | 17.2% | 15.5% | 2% |
| Dec 2025 | 45.3% | 27.9% | 23.2% | 3.6% |
| Jan 2026 | 28.4% | 39.5% | 27.5% | 4.6% |
| Feb 2026 | 37.7% | 31.3% | 25.8% | 5.1% |
| Mar 2026 | 47% | 26.3% | 20.6% | 6.1% |
| Apr 2026 | 43.5% | 29.5% | 22.4% | 4.6% |
| May 2026 | 39.1% | 31.4% | 24.7% | 4.9% |
| Jun 2026 | 62.7% | 18.7% | 16% | 2.6% |
| Jul 2026 | 38.1% | 31.1% | 26.4% | 4.4% |
| Aug 2026 | 51.8% | 24.3% | 20.2% | 3.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 9.9K | +82.7% | +13.7 points | |
| 2, held 2nd | 24.3% | 4.7K | +5% | -6.8 points | |
| 3, held 3rd | 20.2% | 3.9K | +2.7% | -6.2 points | |
| 4, held 4th | 3.7% | 710 | +12.7% | -0.7 points |
51.8%
held 1st · 9.9K estimated branded searches · +82.7% vs prior month · +13.7 points
2.
OptiSlim24.3%
held 2nd · 4.7K estimated branded searches · +5% vs prior month · -6.8 points
3.
Optifast20.2%
held 3rd · 3.9K estimated branded searches · +2.7% vs prior month · -6.2 points
4.
Huel3.7%
held 4th · 710 estimated branded searches · +12.7% vs prior month · -0.7 points
Compare search popularity between leading brands
- Muscle Nation vs OptiSlim: compare search popularity
- Muscle Nation vs Optifast: compare search popularity
- Muscle Nation vs Huel: compare search popularity
- OptiSlim vs Optifast: compare search popularity
- OptiSlim vs Huel: compare search popularity
- Optifast vs Huel: compare search popularity
- Compare any of these brands
Which brand is most popular in search among meal replacement brands in New Zealand?
4 brands
In August 2026, Muscle Nation was the most searched among meal replacement brands in New Zealand, with an estimated 9.9K branded searches and 51.8% estimated Share of Search within this set. OptiSlim is in 2nd place, 27.5 percentage points behind at 24.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Muscle Nation | 26.9% → 51.8% | 65.4%Nov 2025 | 26.9%Oct 2025 | 3rd → 1st |
| OptiSlim | 35.6% → 24.3% | 39.5%Jan 2026 | 17.2%Nov 2025 | 1st → 2nd |
| Optifast | 32.3% → 20.2% | 32.3%Oct 2025 | 15.5%Nov 2025 | 2nd → 3rd |
| Huel | 5.2% → 3.7% | 6.1%Mar 2026 | 2%Nov 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand increased from 26.9% to 51.8%.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand decreased from 35.6% to 24.3%.
- Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand decreased from 32.3% to 20.2%.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand decreased from 5.2% to 3.7%.
- Across the 11 months ending August 2026, Muscle Nation’s estimated Share of Search among meal replacement brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 26.9% in October 2025.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand peaked at 39.5% in January 2026 and was lowest at 17.2% in November 2025.
- Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand peaked at 32.3% in October 2025 and was lowest at 15.5% in November 2025.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 2% in November 2025.
- Across the 11 months ending August 2026, Muscle Nation rose from 3rd to 1st among meal replacement brands in New Zealand.
- Across the 11 months ending August 2026, OptiSlim fell from 1st to 2nd among meal replacement brands in New Zealand.
- Across the 11 months ending August 2026, Optifast fell from 2nd to 3rd among meal replacement brands in New Zealand.
How did search popularity change for New Zealand meal replacement brands in August 2026?
4 changes
In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.
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