Optifast vs OptiSlim:Which is more popular by branded search in New Zealand?
In August 2026, OptiSlim had more branded searches than Optifast among meal replacement brands in New Zealand. OptiSlim was estimated to have 4.7K branded searches compared to Optifast’s 3.9K, and held a 24.3% Share of Search versus Optifast’s 20.2%.
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Which is more popular in search, Optifast or OptiSlim?
Compare the meal replacement shake brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OptiSlim, Optifast. The figures are in the table below the chart.
View monthly share of search table
| Month | Muscle Nation | OptiSlim | Optifast | Huel |
|---|---|---|---|---|
| Oct 2025 | 26.9% | 35.6% | 32.3% | 5.2% |
| Nov 2025 | 65.4% | 17.2% | 15.5% | 2% |
| Dec 2025 | 45.3% | 27.9% | 23.2% | 3.6% |
| Jan 2026 | 28.4% | 39.5% | 27.5% | 4.6% |
| Feb 2026 | 37.7% | 31.3% | 25.8% | 5.1% |
| Mar 2026 | 47% | 26.3% | 20.6% | 6.1% |
| Apr 2026 | 43.5% | 29.5% | 22.4% | 4.6% |
| May 2026 | 39.1% | 31.4% | 24.7% | 4.9% |
| Jun 2026 | 62.7% | 18.7% | 16% | 2.6% |
| Jul 2026 | 38.1% | 31.1% | 26.4% | 4.4% |
| Aug 2026 | 51.8% | 24.3% | 20.2% | 3.7% |
| Sep 2026 | — | — | — | — |
How has the Optifast and OptiSlim comparison changed over the last 12 months?
3 findings
- OptiSlim was ahead of Optifast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optifast’s estimated Share of Search among meal replacement brands in New Zealand moved from 32.3% to 20.2%, and its estimated monthly branded searches moved from 4.3K to 3.9K.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand moved from 35.6% to 24.3%, and its estimated monthly branded searches moved from 4.8K to 4.7K.
How did search popularity change for New Zealand meal replacement brands in August 2026?
2 changes
In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Optifast’s and OptiSlim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optifast
17 branded search terms
- chocolate optifast
- optifast
- optifast bars
- optifast chocolate bars
- optifast chocolate shake
- optifast dessert
- optifast diet
- optifast diet plan
- optifast meal replacement
- optifast powder
- optifast protein plus
- optifast shake
- optifast soup
- optifast vlcd
- optifast vlcd shake
- optifast weight loss
- optifast weight loss in 4 weeks
OptiSlim
18 branded search terms
- optislim
- optislim bars
- optislim diet plan
- optislim for men
- optislim life
- optislim meal replacement
- optislim near me
- optislim nutrition
- optislim nz
- optislim online
- optislim platinum
- optislim platinum plus
- optislim powder
- optislim shake
- optislim soup
- optislim variety pack
- optislim vlcd
- optislim vlcd shakes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.