How popular isOptiSlim in search?
In August 2026, there were an estimated 4.7K branded searches for OptiSlim in New Zealand which held steady over the last 11 months. OptiSlim holds 24.3% estimated Share of Search among New Zealand meal replacement brands and is ranked 2nd of 4 competitors for search popularity.
Muscle Nation51.8%
OptiSlim24.3%
Optifast20.2%
Huel3.7%
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Which meal replacement brands compete with OptiSlim?
Share of Search by month for Muscle Nation, OptiSlim, Optifast, Huel. The figures are in the table below the chart.
View monthly share of search table
| Month | Muscle Nation | OptiSlim | Optifast | Huel |
|---|---|---|---|---|
| Oct 2025 | 26.9% | 35.6% | 32.3% | 5.2% |
| Nov 2025 | 65.4% | 17.2% | 15.5% | 2% |
| Dec 2025 | 45.3% | 27.9% | 23.2% | 3.6% |
| Jan 2026 | 28.4% | 39.5% | 27.5% | 4.6% |
| Feb 2026 | 37.7% | 31.3% | 25.8% | 5.1% |
| Mar 2026 | 47% | 26.3% | 20.6% | 6.1% |
| Apr 2026 | 43.5% | 29.5% | 22.4% | 4.6% |
| May 2026 | 39.1% | 31.4% | 24.7% | 4.9% |
| Jun 2026 | 62.7% | 18.7% | 16% | 2.6% |
| Jul 2026 | 38.1% | 31.1% | 26.4% | 4.4% |
| Aug 2026 | 51.8% | 24.3% | 20.2% | 3.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 9.9K | +82.7% | +13.7 points | |
| 2, held 2nd | 24.3% | 4.7K | +5% | -6.8 points | |
| 3, held 3rd | 20.2% | 3.9K | +2.7% | -6.2 points | |
| 4, held 4th | 3.7% | 710 | +12.7% | -0.7 points |
51.8%
held 1st · 9.9K estimated branded searches · +82.7% vs prior month · +13.7 points
2.
OptiSlim24.3%
held 2nd · 4.7K estimated branded searches · +5% vs prior month · -6.8 points
3.
Optifast20.2%
held 3rd · 3.9K estimated branded searches · +2.7% vs prior month · -6.2 points
4.
Huel3.7%
held 4th · 710 estimated branded searches · +12.7% vs prior month · -0.7 points
Compare search popularity between OptiSlim and its closest rivals
How has branded search demand for OptiSlim changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OptiSlim in New Zealand held steady, from 4.8K to 4.7K.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand decreased from 35.6% to 24.3%.
- Across the 11 months ending August 2026, OptiSlim’s estimated Share of Search among meal replacement brands in New Zealand peaked at 39.5% in January 2026 and was lowest at 17.2% in November 2025.
- Across the 11 months ending August 2026, OptiSlim fell from 1st to 2nd among meal replacement brands in New Zealand.
How did search popularity change for New Zealand meal replacement brands in August 2026?
4 changes
In August 2026, Muscle Nation gained estimated Share of Search among meal replacement brands in New Zealand, from 38.1% to 51.8%.
In August 2026, OptiSlim lost estimated Share of Search among meal replacement brands in New Zealand, from 31.1% to 24.3%.
In August 2026, Optifast lost estimated Share of Search among meal replacement brands in New Zealand, from 26.4% to 20.2%.
In August 2026, Huel lost estimated Share of Search among meal replacement brands in New Zealand, from 4.4% to 3.7%.
How is OptiSlim measured?
Brandwave collects information about searches that people make online using OptiSlim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- optislim
- optislim bars
- optislim diet plan
- optislim for men
- optislim life
- optislim meal replacement
- optislim near me
- optislim nutrition
- optislim nz
- optislim online
- optislim platinum
- optislim platinum plus
- optislim powder
- optislim shake
- optislim soup
- optislim variety pack
- optislim vlcd
- optislim vlcd shakes
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Is OptiSlim your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.