Weight loss programmes in New Zealand:Which are most popular?

Name: Weight loss programmes in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Optifast was the most searched weight loss programme in New Zealand, accounting for 57% of all searches among the four programmes tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Green Prescription was mentioned most often, in three of the five answers.

Follow weight loss programmes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top weight loss programmes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Green Prescription was mentioned most often, in three of the five answers. Jenny Craig, which ranked fourth in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Green Prescription	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Optifast	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Weight Watchers	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Jenny Craig	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Green Prescription3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optifast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weight Watchers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jenny Craig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about weight loss programmes

5 answers

Asked ChatGPT
“Which weight loss programme should I join in New Zealand?”
1. 1Weight Watchers
2. 2Green Prescription
Asked ChatGPT
“What are the best weight loss programmes in New Zealand?”
1. 1Green Prescription
Asked ChatGPT
“What's the best weight loss programme in New Zealand for steady weight loss?”
1. 1Green Prescription
Searched Google, AI Overview
“weight loss programme nz”
1. 1Optifast
Searched Google, AI Overview
“weight loss plan nz”

Not named in any answer:

Jenny Craig

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which weight loss programmes do people search for most?

This chart shows how often people search Google for each weight loss programme by name. Each line represents a brand's share of searches for all four weight loss programmes we track, month by month, from searches in New Zealand.

Share of searches among weight loss programmes in New Zealand, by month

Month	Optifast	Green Prescription	Weight Watchers	Jenny Craig
Nov 2025	57.2%	14.7%	21.7%	6.5%
Dec 2025	45.7%	14.4%	32.1%	7.8%
Jan 2026	47.2%	13.2%	31.8%	7.8%
Feb 2026	53%	17.5%	22.7%	6.8%
Mar 2026	49.4%	22%	22%	6.6%
Apr 2026	50.7%	17.7%	23%	8.5%
May 2026	46.2%	21.3%	26.2%	6.4%
Jun 2026	50.3%	21.6%	21.6%	6.5%
Jul 2026	55.7%	18.5%	18.5%	7.2%
Aug 2026	56.1%	18.4%	18.4%	7.2%
Sep 2026	56%	21.2%	16.3%	6.4%
Oct 2026	57%	24.8%	13.1%	5.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Optifast Nestlé	57%	4.4K	+27.1%	+0.9 points
2, held 2nd	Green Prescription	24.8%	1.9K	+46.2%	+3.6 points
3, held 3rd	Weight Watchers	13.1%	1K	0%	-3.3 points
4, held 4th	Jenny Craig	5.1%	390	0%	-1.3 points

1.Optifast
57%
Held 1st. 4.4K estimated branded searches, +27.1% vs prior month. Share +0.9 points.
2.Green Prescription
24.8%
Held 2nd. 1.9K estimated branded searches, +46.2% vs prior month. Share +3.6 points.
3.Weight Watchers
13.1%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -3.3 points.
4.Jenny Craig
5.1%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.

Which brand is most popular in search among weight loss programmes in New Zealand?

4 brands

In October 2026, Optifast was the most searched among weight loss programmes in New Zealand, with an estimated 4.4K branded searches, 57% of all searches for the four tracked by the Brandwave Brand Demand Index. Green Prescription is in 2nd place, 32.2 percentage points behind at 24.8%.

New Zealand weight loss programmes, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Optifast	57.2% → 57%	57.2%Nov 2025	45.7%Dec 2025	1st
Green Prescription	14.7% → 24.8%	24.8%Oct 2026	13.2%Jan 2026	3rd → 2nd
Weight Watchers	21.7% → 13.1%	32.1%Dec 2025	13.1%Oct 2026	2nd → 3rd
Jenny Craig	6.5% → 5.1%	8.5%Apr 2026	5.1%Oct 2026	4th

Each finding as a sentence

Across the 12 months ending October 2026, Green Prescription’s share of searches among weight loss programmes in New Zealand increased from 14.7% to 24.8%.
Across the 12 months ending October 2026, Weight Watchers’ share of searches among weight loss programmes in New Zealand decreased from 21.7% to 13.1%.
Across the 12 months ending October 2026, Jenny Craig’s share of searches among weight loss programmes in New Zealand decreased from 6.5% to 5.1%.
Across the 12 months ending October 2026, Optifast’s share of searches among weight loss programmes in New Zealand peaked at 57.2% in November 2025 and was lowest at 45.7% in December 2025.
Across the 12 months ending October 2026, Green Prescription’s share of searches among weight loss programmes in New Zealand peaked at 24.8% in October 2026 and was lowest at 13.2% in January 2026.
Across the 12 months ending October 2026, Weight Watchers’ share of searches among weight loss programmes in New Zealand peaked at 32.1% in December 2025 and was lowest at 13.1% in October 2026.
Across the 12 months ending October 2026, Jenny Craig’s share of searches among weight loss programmes in New Zealand peaked at 8.5% in April 2026 and was lowest at 5.1% in October 2026.
Across the 12 months ending October 2026, Green Prescription rose from 3rd to 2nd among weight loss programmes in New Zealand.
Across the 12 months ending October 2026, Weight Watchers fell from 2nd to 3rd among weight loss programmes in New Zealand.
Across the 12 months ending October 2026, Optifast held steady: its share of searches among weight loss programmes in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand weight loss programmes in October 2026?

4 changes

In October 2026, Green Prescription gained share of searches among weight loss programmes in New Zealand, from 21.2% to 24.8%.
In October 2026, Optifast gained share of searches among weight loss programmes in New Zealand, from 56% to 57%.
In October 2026, Weight Watchers lost share of searches among weight loss programmes in New Zealand, from 16.3% to 13.1%.
In October 2026, Jenny Craig lost share of searches among weight loss programmes in New Zealand, from 6.4% to 5.1%.

How are branded searches counted for weight loss programmes?

13 search terms

Each brand's share of searches among weight loss programmes comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.