Green Prescription vs Optifast:Which is more popular in New Zealand?

Name: Green Prescription vs Optifast: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Optifast had more branded searches than Green Prescription among weight loss programmes in New Zealand. Optifast had about 4,360 branded searches, while Green Prescription had 1,900. Optifast made up 57% of all weight loss programme searches we track, and Green Prescription accounted for 24.8%. When we asked ChatGPT and Google AI Overviews about weight loss programmes, Green Prescription appeared in three of the five answers and Optifast in one.

Among weight loss programmes in New Zealand in October 2026

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Top weight loss programmes in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Green Prescription was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Optifast was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Green Prescription	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Optifast	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Weight Watchers	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Jenny Craig	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Green Prescription3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optifast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Weight Watchers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jenny Craig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about weight loss programmes

5 answers

Asked ChatGPT
“Which weight loss programme should I join in New Zealand?”
1. 1Weight Watchers
2. 2Green Prescription
Asked ChatGPT
“What are the best weight loss programmes in New Zealand?”
1. 1Green Prescription
Asked ChatGPT
“What's the best weight loss programme in New Zealand for steady weight loss?”
1. 1Green Prescription
Searched Google, AI Overview
“weight loss programme nz”
1. 1Optifast
Searched Google, AI Overview
“weight loss plan nz”

Not named in any answer:

Jenny Craig

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Green Prescription or Optifast more popular in search?

This chart shows how often people search Google for Green Prescription and Optifast by name. Each line represents a brand's share of searches for all four weight loss programmes we track, month by month, from searches in New Zealand.

Green Prescription and Optifast among weight loss programmes in New Zealand, by month

Month	Optifast	Green Prescription	Weight Watchers	Jenny Craig
Nov 2025	57.2%	14.7%	21.7%	6.5%
Dec 2025	45.7%	14.4%	32.1%	7.8%
Jan 2026	47.2%	13.2%	31.8%	7.8%
Feb 2026	53%	17.5%	22.7%	6.8%
Mar 2026	49.4%	22%	22%	6.6%
Apr 2026	50.7%	17.7%	23%	8.5%
May 2026	46.2%	21.3%	26.2%	6.4%
Jun 2026	50.3%	21.6%	21.6%	6.5%
Jul 2026	55.7%	18.5%	18.5%	7.2%
Aug 2026	56.1%	18.4%	18.4%	7.2%
Sep 2026	56%	21.2%	16.3%	6.4%
Oct 2026	57%	24.8%	13.1%	5.1%

How has branded search for Green Prescription and Optifast changed in New Zealand over the last 12 months?

3 findings

Optifast was ahead of Green Prescription in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Green Prescription’s share of searches among weight loss programmes in New Zealand moved from 14.7% to 24.8%, and its estimated monthly branded searches moved from 880 to 1.9K.
Across the 12 months ending October 2026, Optifast’s share of searches among weight loss programmes in New Zealand moved from 57.2% to 57%, and its estimated monthly branded searches moved from 3.4K to 4.4K.

How did search popularity change for New Zealand weight loss programmes in October 2026?

2 changes

In October 2026, Green Prescription gained share of searches among weight loss programmes in New Zealand, from 21.2% to 24.8%.
In October 2026, Optifast gained share of searches among weight loss programmes in New Zealand, from 56% to 57%.

How are Green Prescription’s and Optifast’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Green Prescription’s and Optifast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.