How popular isWeight Watchers?
In October 2026, people searched for Weight Watchers by name about 1,000 times in New Zealand, a 23.1% decrease from the previous year. These searches made up 13.1% of all New Zealand weight loss programme searches, placing Weight Watchers third out of four programmes. When we asked both ChatGPT and Google AI Overviews about weight loss programmes, Weight Watchers appeared in one of the five answers.
Weight Watchers is the third most searched of 4 competitors.
OptifastShare of searches 57%Mentioned in 1 of 5 AI answers- Green PrescriptionShare of searches 24.8%Mentioned in 3 of 5 AI answers
Weight WatchersShare of searches 13.1%Mentioned in 1 of 5 AI answers
Jenny CraigShare of searches 5.1%Mentioned in 0 of 5 AI answers
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Top weight loss programmes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weight Watchers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Green Prescription3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optifast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jenny Craig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about weight loss programmes
5 answers
Asked ChatGPT
“Which weight loss programme should I join in New Zealand?”
Asked ChatGPT
“What are the best weight loss programmes in New Zealand?”
Asked ChatGPT
“What's the best weight loss programme in New Zealand for steady weight loss?”
Searched Google, AI Overview
“weight loss programme nz”
Searched Google, AI Overview
“weight loss plan nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Weight Watchers compared with other New Zealand weight loss programmes?
Share of searches by month for Optifast, Green Prescription, Weight Watchers, Jenny Craig. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optifast | Green Prescription | Weight Watchers | Jenny Craig |
|---|---|---|---|---|
| Nov 2025 | 57.2% | 14.7% | 21.7% | 6.5% |
| Dec 2025 | 45.7% | 14.4% | 32.1% | 7.8% |
| Jan 2026 | 47.2% | 13.2% | 31.8% | 7.8% |
| Feb 2026 | 53% | 17.5% | 22.7% | 6.8% |
| Mar 2026 | 49.4% | 22% | 22% | 6.6% |
| Apr 2026 | 50.7% | 17.7% | 23% | 8.5% |
| May 2026 | 46.2% | 21.3% | 26.2% | 6.4% |
| Jun 2026 | 50.3% | 21.6% | 21.6% | 6.5% |
| Jul 2026 | 55.7% | 18.5% | 18.5% | 7.2% |
| Aug 2026 | 56.1% | 18.4% | 18.4% | 7.2% |
| Sep 2026 | 56% | 21.2% | 16.3% | 6.4% |
| Oct 2026 | 57% | 24.8% | 13.1% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 4.4K | +27.1% | +0.9 points | |
| 2, held 2nd | 24.8% | 1.9K | +46.2% | +3.6 points | |
| 3, held 3rd | 13.1% | 1K | 0% | -3.3 points | |
| 4, held 4th | 5.1% | 390 | 0% | -1.3 points |
1.
Optifast57%
Held 1st. 4.4K estimated branded searches, +27.1% vs prior month. Share +0.9 points.
24.8%
Held 2nd. 1.9K estimated branded searches, +46.2% vs prior month. Share +3.6 points.
13.1%
Held 3rd. 1K estimated branded searches, 0% vs prior month. Share -3.3 points.
5.1%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.
Compare popularity between Weight Watchers and its closest rivals
Every comparison with Weight Watchers
3 comparisons
How has branded search demand for Weight Watchers changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Weight Watchers in New Zealand fell from 1.3K to 1K.
- Across the 12 months ending October 2026, Weight Watchers’ share of searches among weight loss programmes in New Zealand decreased from 21.7% to 13.1%.
- Across the 12 months ending October 2026, Weight Watchers’ share of searches among weight loss programmes in New Zealand peaked at 32.1% in December 2025 and was lowest at 13.1% in October 2026.
- Across the 12 months ending October 2026, Weight Watchers fell from 2nd to 3rd among weight loss programmes in New Zealand.
How did search popularity change for New Zealand weight loss programmes in October 2026?
4 changes
In October 2026, Green Prescription gained share of searches among weight loss programmes in New Zealand, from 21.2% to 24.8%.
In October 2026, Optifast gained share of searches among weight loss programmes in New Zealand, from 56% to 57%.
In October 2026, Weight Watchers lost share of searches among weight loss programmes in New Zealand, from 16.3% to 13.1%.
In October 2026, Jenny Craig lost share of searches among weight loss programmes in New Zealand, from 6.4% to 5.1%.
How are Weight Watchers’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Weight Watchers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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