How popular isMichelin?
In October 2026, people searched for Michelin by name about 3,530 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 14.3% of all New Zealand truck tyre brand searches, placing Michelin second out of seven brands. When we asked both ChatGPT and Google AI Overviews about truck tyre brands, Michelin appeared in four of the five answers and was the most recommended of the seven.
Michelin is the second most searched of 7 competitors and the most recommended in the AI answers we collected.
BridgestoneShare of searches 64.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MichelinShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PirelliShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HankookShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GoodyearShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top truck tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Michelin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Michelin is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
- Bridgestone2nd
- Goodyear3rd
Continental4th- Hankook5th
- Pirelli–
Maxxis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about truck tyre brands
5 answers
Asked ChatGPT
“Which truck tyre brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best truck tyre brands in New Zealand?”
Asked ChatGPT
“What's the best truck tyre brand in New Zealand for heavy-duty vehicles?”
Searched Google, AI Overview
“best truck tyres”
Searched Google, AI Overview
“heavy duty truck tyres”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Michelin compared with other New Zealand truck tyre brands?
Share of searches by month for Bridgestone, Michelin, Pirelli, Hankook, Goodyear, Maxxis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Michelin | Pirelli | Hankook | Goodyear | Maxxis | Continental |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 74.2% | 11.1% | 7% | 2.2% | 2.9% | 2.5% | 0.17% |
| Dec 2025 | 79.2% | 7.2% | 6% | 1.9% | 3.7% | 1.8% | 0.14% |
| Jan 2026 | 76.8% | 9.2% | 5.9% | 2.7% | 3.5% | 1.7% | 0.09% |
| Feb 2026 | 75.8% | 8.2% | 6.6% | 2.8% | 4.3% | 2.1% | 0.21% |
| Mar 2026 | 74.6% | 8.5% | 7.1% | 3% | 4.2% | 2.4% | 0.25% |
| Apr 2026 | 72% | 10.3% | 7.8% | 3.2% | 4.2% | 2.3% | 0.18% |
| May 2026 | 70.5% | 11.5% | 7.4% | 3.4% | 4.1% | 2.9% | 0.24% |
| Jun 2026 | 58.8% | 25.2% | 7.2% | 2.8% | 3.4% | 2.4% | 0.15% |
| Jul 2026 | 50.5% | 37% | 5.6% | 2% | 2.8% | 2% | 0.08% |
| Aug 2026 | 66% | 17.2% | 7.4% | 3.3% | 3.7% | 2.1% | 0.22% |
| Sep 2026 | 67.6% | 14.7% | 8.3% | 3.3% | 3.2% | 2.7% | 0.23% |
| Oct 2026 | 64.3% | 14.3% | 12.2% | 3.5% | 3.1% | 2.5% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.3% | 12.2K | +2.3% | -3.3 points | |
| 2, held 2nd | 14.3% | 2.7K | +4.2% | -0.5 points | |
| 3, held 3rd | 12.2% | 2.3K | +58.2% | +3.9 points | |
| 4, held 4th | 3.5% | 670 | +13.6% | +0.2 points | |
| 5, held 5th | 3.1% | 590 | +5.4% | -0.1 points | |
| 6, held 6th | 2.5% | 480 | 0% | -0.2 points | |
| 7, held 7th | 0.16% | 30 | -25% | -0.1 points |
64.3%
Held 1st. 12.2K estimated branded searches, +2.3% vs prior month. Share -3.3 points.
2.
Michelin14.3%
Held 2nd. 2.7K estimated branded searches, +4.2% vs prior month. Share -0.5 points.
3.
Pirelli12.2%
Held 3rd. 2.3K estimated branded searches, +58.2% vs prior month. Share +3.9 points.
4.
Hankook3.5%
Held 4th. 670 estimated branded searches, +13.6% vs prior month. Share +0.2 points.
5.
Goodyear3.1%
Held 5th. 590 estimated branded searches, +5.4% vs prior month. Share -0.1 points.
6.
Maxxis2.5%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.
0.16%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
Compare popularity between Michelin and its closest rivals
Every comparison with Michelin
9 comparisons
How has branded search demand for Michelin changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Michelin in New Zealand fell from 4K to 3.5K.
- Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand increased from 11.1% to 14.3%.
- Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand peaked at 37% in July 2026 and was lowest at 7.2% in December 2025.
How did search popularity change for New Zealand truck tyre brands in October 2026?
6 changes
In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.
In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.
Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.
Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.
Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
How are Michelin’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- michelin
- michelin anakee adventure
- michelin at tyres
- michelin e primacy
- michelin mtb tires
- michelin pilot sport
- michelin primacy
- michelin primacy 4
- michelin primacy 5
- michelin primacy suv
- michelin tires
- michelin tyre
Do you work for Michelin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Michelin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tyre brands | 2nd of 8 | 11.5% | Show ranking |
| Truck tyre brands | 2nd of 7 | 14.3% | Shown above |
| All terrain tyre brands | 7th of 7 | 0.35% | Show ranking |
Is Michelin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.