Brandwave

How popular isPirelli?

In October 2026, people searched for Pirelli by name about 3,400 times in New Zealand, a 43.5% increase from the previous year. These searches made up 12.2% of all New Zealand truck tyre brand searches, placing Pirelli third out of seven brands. When we asked both ChatGPT and Google AI Overviews about truck tyre brands, Pirelli did not appear in any of the answers.

Search and AI answers in October 2026

Pirelli is the third most searched of 7 competitors and not named in the AI answers we collected.

  1. BridgestoneShare of searches 64.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MichelinShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PirelliShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HankookShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. GoodyearShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top truck tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pirelli did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Goodyear3rd
  4. Continental4th
  5. Hankook5th
  6. Pirelli–
  7. Maxxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about truck tyre brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pirelli compared with other New Zealand truck tyre brands?

Pirelli against truck tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Michelin, Pirelli, Hankook, Goodyear, Maxxis. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliHankookGoodyearMaxxisContinental
Nov 202574.2%11.1%7%2.2%2.9%2.5%0.17%
Dec 202579.2%7.2%6%1.9%3.7%1.8%0.14%
Jan 202676.8%9.2%5.9%2.7%3.5%1.7%0.09%
Feb 202675.8%8.2%6.6%2.8%4.3%2.1%0.21%
Mar 202674.6%8.5%7.1%3%4.2%2.4%0.25%
Apr 202672%10.3%7.8%3.2%4.2%2.3%0.18%
May 202670.5%11.5%7.4%3.4%4.1%2.9%0.24%
Jun 202658.8%25.2%7.2%2.8%3.4%2.4%0.15%
Jul 202650.5%37%5.6%2%2.8%2%0.08%
Aug 202666%17.2%7.4%3.3%3.7%2.1%0.22%
Sep 202667.6%14.7%8.3%3.3%3.2%2.7%0.23%
Oct 202664.3%14.3%12.2%3.5%3.1%2.5%0.16%

  1. 1.Bridgestone

    64.3%

    Held 1st. 12.2K estimated branded searches, +2.3% vs prior month. Share -3.3 points.

  2. 2.Michelin

    14.3%

    Held 2nd. 2.7K estimated branded searches, +4.2% vs prior month. Share -0.5 points.

  3. 3.Pirelli

    12.2%

    Held 3rd. 2.3K estimated branded searches, +58.2% vs prior month. Share +3.9 points.

  4. 4.Hankook

    3.5%

    Held 4th. 670 estimated branded searches, +13.6% vs prior month. Share +0.2 points.

  5. 5.Goodyear

    3.1%

    Held 5th. 590 estimated branded searches, +5.4% vs prior month. Share -0.1 points.

  6. 6.Maxxis

    2.5%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Continental

    0.16%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Pirelli and its closest rivals

Every comparison with Pirelli

10 comparisons

How has branded search demand for Pirelli changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pirelli in New Zealand rose from 2.4K to 3.4K.
  • Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand increased from 7% to 12.2%.
  • Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand peaked at 12.2% in October 2026 and was lowest at 5.6% in July 2026.

How did search popularity change for New Zealand truck tyre brands in October 2026?

6 changes

  1. In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.

  2. In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.

  3. Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.

  4. Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.

  5. Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

  6. Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.

How are Pirelli’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Pirelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pirelli
  • pirelli angel gt
  • pirelli bicycle tyre
  • pirelli bike tyre
  • pirelli cinturato
  • pirelli cinturato rosso
  • pirelli mtb tyre
  • pirelli p
  • pirelli powergy
  • pirelli scorpion
  • pirelli scorpion tyres
  • pirelli scorpion verde
  • pirelli tires
  • pirelli tyre

Do you work for Pirelli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pirelli compete?

Pirelli is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands3rd of 810.9%Show ranking
Truck tyre brands3rd of 712.2%Shown above
Bike tyre brands4th of 56.7%Show ranking
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