Bike tyre brands in New Zealand:Which are most popular?

Name: Bike tyre brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Maxxis was the most searched bike tyre brand in New Zealand, accounting for 46.1% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Continental and Pirelli showed up in every answer. Continental was recommended most often, coming first in all three responses that gave a list.

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Top bike tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Continental and Pirelli appeared every time. Continental was recommended most often, coming first in all three answers that gave a list. Schwalbe was second, and Maxxis was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Continental	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Pirelli	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Maxxis	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Schwalbe	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Vittoria	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Asked ChatGPT
“Which bike tyre brand should I buy in New Zealand?”
1. 1Continental
2. 2Schwalbe
3. 3Maxxis
4. 4Pirelli
Asked ChatGPT
“What are the best bike tyre brands in New Zealand?”
1. 1Continental
2. 2Schwalbe
3. 3Maxxis
4. 4Pirelli
5. 5Vittoria
Asked ChatGPT
“What's the best bike tyre brand in New Zealand for grip on roads?”
1. 1Continental
2. 2Pirelli
Searched Google, AI Overview
“bike tyres nz”
1. 1Continental
2. 2Pirelli
3. 3Maxxis
4. 4Schwalbe
Searched Google, AI Overview
“mountain bike tyres nz”
1. 1Maxxis
2. 2Pirelli
3. 3Continental

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike tyre brands do people search for most?

This chart shows how often people search Google for each bike tyre brand by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.

Share of searches among bike tyre brands in New Zealand, by month

Month	Maxxis	Continental	Vittoria	Pirelli	Schwalbe
Nov 2025	44.7%	31.8%	10.6%	5.9%	7.1%
Dec 2025	38.3%	30.9%	11.1%	12.3%	7.4%
Jan 2026	42.2%	30%	12.2%	8.9%	6.7%
Feb 2026	44.9%	35.7%	7.1%	6.1%	6.1%
Mar 2026	43.5%	35.9%	6.9%	7.6%	6.1%
Apr 2026	48.1%	32.4%	8.3%	7.4%	3.7%
May 2026	45.4%	35.1%	9.3%	6.2%	4.1%
Jun 2026	50.6%	26.6%	8.9%	6.3%	7.6%
Jul 2026	52.8%	25.8%	10.1%	4.5%	6.7%
Aug 2026	49.4%	28.7%	10.3%	6.9%	4.6%
Sep 2026	47.3%	26.9%	11.8%	7.5%	6.5%
Oct 2026	46.1%	30.3%	10.1%	6.7%	6.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Maxxis	46.1%	410	-6.8%	-1.2 points
2, held 2nd	Continental	30.3%	270	+8%	+3.5 points
3, held 3rd	Vittoria	10.1%	90	-18.2%	-1.7 points
4, held 4th	Pirelli	6.7%	60	-14.3%	-0.8 points
5, held 5th	Schwalbe	6.7%	60	0%	+0.3 points

1.Maxxis
46.1%
Held 1st. 410 estimated branded searches, -6.8% vs prior month. Share -1.2 points.
2.Continental
30.3%
Held 2nd. 270 estimated branded searches, +8% vs prior month. Share +3.5 points.
3.Vittoria
10.1%
Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.Pirelli
6.7%
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.
5.Schwalbe
6.7%
Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.3 points.

Maxxis, Pirelli and Schwalbe sell other things too, so only their searches that name this product count here, like “maxxis mtb tyre”.

Which brand is most popular in search among bike tyre brands in New Zealand?

5 brands

In October 2026, Maxxis was the most searched among bike tyre brands in New Zealand, with an estimated 410 branded searches, 46.1% of all searches for the five tracked by the Brandwave Brand Demand Index. Continental is in 2nd place, 15.7 percentage points behind at 30.3%.

New Zealand bike tyre brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Maxxis	44.7% → 46.1%	52.8%Jul 2026	38.3%Dec 2025	1st
Continental	31.8% → 30.3%	35.9%Mar 2026	25.8%Jul 2026	2nd
Vittoria	10.6% → 10.1%	12.2%Jan 2026	6.9%Mar 2026	3rd
Pirelli	5.9% → 6.7%	12.3%Dec 2025	4.5%Jul 2026	5th → 4th
Schwalbe	7.1% → 6.7%	7.6%Jun 2026	3.7%Apr 2026	4th → 5th

Each finding as a sentence

Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand increased from 44.7% to 46.1%.
Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand decreased from 31.8% to 30.3%.
Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand increased from 5.9% to 6.7%.
Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand peaked at 52.8% in July 2026 and was lowest at 38.3% in December 2025.
Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand peaked at 35.9% in March 2026 and was lowest at 25.8% in July 2026.
Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand peaked at 12.2% in January 2026 and was lowest at 6.9% in March 2026.
Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand peaked at 12.3% in December 2025 and was lowest at 4.5% in July 2026.
Across the 12 months ending October 2026, Schwalbe’s share of searches among bike tyre brands in New Zealand peaked at 7.6% in June 2026 and was lowest at 3.7% in April 2026.
Across the 12 months ending October 2026, Pirelli rose from 5th to 4th among bike tyre brands in New Zealand.
Across the 12 months ending October 2026, Schwalbe fell from 4th to 5th among bike tyre brands in New Zealand.
Across the 12 months ending October 2026, Vittoria held steady: its share of searches among bike tyre brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand bike tyre brands in October 2026?

4 changes

In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.
In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.
In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.
In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

How are branded searches counted for bike tyre brands?

12 search terms

Each brand's share of searches among bike tyre brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.