Brandwave

How popular isVittoria?

In October 2026, people searched for Vittoria by name about 90 times in New Zealand, about the same as the previous year. These searches made up 10.1% of all New Zealand bike tyre brand searches, placing Vittoria third out of five brands. When we asked both ChatGPT and Google AI Overviews about bike tyre brands, Vittoria appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in October 2026

Vittoria is the third most searched of 5 competitors and the fifth most recommended in the AI answers we collected.

  1. MaxxisShare of searches 46.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ContinentalShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VittoriaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PirelliShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. SchwalbeShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vittoria was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vittoria is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Vittoria compared with other New Zealand bike tyre brands?

Vittoria against bike tyre brands in New Zealand, by month

Share of searches by month for Maxxis, Continental, Vittoria, Pirelli, Schwalbe. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

  1. 1.Maxxis

    46.1%

    Held 1st. 410 estimated branded searches, -6.8% vs prior month. Share -1.2 points.

  2. 2.Continental

    30.3%

    Held 2nd. 270 estimated branded searches, +8% vs prior month. Share +3.5 points.

  3. 3.Vittoria

    10.1%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Pirelli

    6.7%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.

  5. 5.Schwalbe

    6.7%

    Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.3 points.

Maxxis, Pirelli and Schwalbe sell other things too, so only their searches that name this product count here, like “maxxis mtb tyre”.

Compare popularity between Vittoria and its closest rivals

Every comparison with Vittoria

4 comparisons

How has branded search demand for Vittoria changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Vittoria in New Zealand held steady at 90.
  • Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand peaked at 12.2% in January 2026 and was lowest at 6.9% in March 2026.

How did search popularity change for New Zealand bike tyre brands in October 2026?

4 changes

  1. In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.

  2. In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.

  3. In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.

  4. In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

How are Vittoria’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vittoria’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vittoria bike tyre
  • vittoria tyres

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How the Brand Demand Index is measured

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