Brandwave

Pirelli vs Vittoria:Which is more popular in New Zealand?

In October 2026, Vittoria had more branded searches than Pirelli among bike tyre brands in New Zealand. Vittoria had about 90 branded searches, while Pirelli had 60. Vittoria made up 10.1% of all bike tyre brand searches we track, and Pirelli accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about bike tyre brands, Pirelli appeared in all five answers and Vittoria in one. Pirelli was mentioned before Vittoria in every answer.

Among bike tyre brands in New Zealand in October 2026

Who do people search for more?

Vittoria, about 50% more searches than Pirelli

Vittoria 90 searchesPirelli 60 searches

Who does AI mention more?

Pirelli, mentioned in every answer we collected

Pirelli in 5 of 5Vittoria in 1 of 5

Who does AI recommend more?

Pirelli, named ahead of Vittoria in every answer

Pirelli first in 3Vittoria never first

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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pirelli appeared in all five answers. Vittoria was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pirelli was listed before Vittoria in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Pirelli or Vittoria more popular in search?

This chart shows how often people search Google for Pirelli and Vittoria by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.

Pirelli and Vittoria among bike tyre brands in New Zealand, by month

Share of searches by month for Vittoria, Pirelli. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

Pirelli sells other things too, so only its searches that name this product count here, like “pirelli mtb tyre”.

How has branded search for Pirelli and Vittoria changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Pirelli took it in December 2025, Vittoria took it in January 2026, Pirelli took it in March 2026, Vittoria took it in April 2026.
  • Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand moved from 5.9% to 6.7%, and its estimated monthly branded searches moved from 50 to 60.
  • Across the 12 months ending October 2026, Vittoria’s share of searches among bike tyre brands in New Zealand moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand bike tyre brands in October 2026?

2 changes

  1. In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.

  2. In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

How are Pirelli’s and Vittoria’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pirelli’s and Vittoria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pirelli

3 branded search terms

  • pirelli bicycle tyre
  • pirelli bike tyre
  • pirelli mtb tyre

Vittoria

1 branded search term

  • vittoria tyres

How the Brand Demand Index is measured

Other head-to-heads among bike tyre brands

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