Brandwave

Continental vs Maxxis:Which is more popular in New Zealand?

In October 2026, Maxxis had more branded searches than Continental among bike tyre brands in New Zealand. Maxxis had about 410 branded searches, while Continental had 270. Maxxis made up 46.1% of all bike tyre brand searches we track, and Continental accounted for 30.3%. When we asked ChatGPT and Google AI Overviews about bike tyre brands, Continental appeared in all five answers and Maxxis in four. Continental was mentioned before Maxxis in every answer.

Among bike tyre brands in New Zealand in October 2026

Who do people search for more?

Maxxis, about 52% more searches than Continental

Maxxis 410 searchesContinental 270 searches

Who does AI mention more?

Continental, mentioned in every answer we collected

Continental in 5 of 5Maxxis in 4 of 5

Who does AI recommend more?

Continental, named ahead of Maxxis in every answer

Continental first in 3Maxxis never first

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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continental appeared in all five answers. Maxxis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Continental was listed before Maxxis in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Continental or Maxxis more popular in search?

This chart shows how often people search Google for Continental and Maxxis by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.

Continental and Maxxis among bike tyre brands in New Zealand, by month

Share of searches by month for Maxxis, Continental. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

Maxxis sells other things too, so only its searches that name this product count here, like “maxxis mtb tyre”.

How has branded search for Continental and Maxxis changed in New Zealand over the last 12 months?

3 findings
  • Maxxis was ahead of Continental in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand moved from 31.8% to 30.3%, and its estimated monthly branded searches held steady at 270.
  • Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand moved from 44.7% to 46.1%, and its estimated monthly branded searches moved from 380 to 410.

How did search popularity change for New Zealand bike tyre brands in October 2026?

2 changes

  1. In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.

  2. In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.

How are Continental’s and Maxxis’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Continental’s and Maxxis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

3 branded search terms

  • continental bike tyre
  • continental grand prix 5000
  • continental mtb tyre

Maxxis

3 branded search terms

  • maxxis bicycle tyre
  • maxxis bike tyre
  • maxxis mtb tyre

How the Brand Demand Index is measured

Other head-to-heads among bike tyre brands

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