Brandwave

How popular isPirelli?

In October 2026, people searched for Pirelli by name about 3,400 times in New Zealand, a 43.5% increase from the previous year. These searches made up 6.7% of all New Zealand bike tyre brand searches, placing Pirelli fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about bike tyre brands, Pirelli appeared in all answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Pirelli is the fourth most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. MaxxisShare of searches 46.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ContinentalShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VittoriaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PirelliShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. SchwalbeShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pirelli appeared in all five answers. Pirelli is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Pirelli compared with other New Zealand bike tyre brands?

Pirelli against bike tyre brands in New Zealand, by month

Share of searches by month for Maxxis, Continental, Vittoria, Pirelli, Schwalbe. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

  1. 1.Maxxis

    46.1%

    Held 1st. 410 estimated branded searches, -6.8% vs prior month. Share -1.2 points.

  2. 2.Continental

    30.3%

    Held 2nd. 270 estimated branded searches, +8% vs prior month. Share +3.5 points.

  3. 3.Vittoria

    10.1%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Pirelli

    6.7%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.

  5. 5.Schwalbe

    6.7%

    Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.3 points.

Pirelli, Maxxis and Schwalbe sell other things too, so only their searches that name this product count here, like “pirelli mtb tyre”.

Compare popularity between Pirelli and its closest rivals

Every comparison with Pirelli

10 comparisons

How has branded search demand for Pirelli changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pirelli in New Zealand rose from 2.4K to 3.4K.
  • Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand increased from 5.9% to 6.7%.
  • Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand peaked at 12.3% in December 2025 and was lowest at 4.5% in July 2026.
  • Across the 12 months ending October 2026, Pirelli rose from 5th to 4th among bike tyre brands in New Zealand.

How did search popularity change for New Zealand bike tyre brands in October 2026?

4 changes

  1. In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.

  2. In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.

  3. In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.

  4. In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

How are Pirelli’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Pirelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pirelli
  • pirelli angel gt
  • pirelli bicycle tyre
  • pirelli bike tyre
  • pirelli cinturato
  • pirelli cinturato rosso
  • pirelli mtb tyre
  • pirelli p
  • pirelli powergy
  • pirelli scorpion
  • pirelli scorpion tyres
  • pirelli scorpion verde
  • pirelli tires
  • pirelli tyre

Do you work for Pirelli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pirelli compete?

Pirelli is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands3rd of 810.9%Show ranking
Truck tyre brands3rd of 712.2%Show ranking
Bike tyre brands4th of 56.7%Shown above
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Is Pirelli your brand?

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