Truck tyre brands in New Zealand:Which are most popular?

Name: Truck tyre brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Bridgestone was the most searched truck tyre brand in New Zealand, accounting for 64.3% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Bridgestone showed up in every answer. Michelin was recommended most often, coming first in all four responses that gave a list.

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Top truck tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bridgestone appeared every time. Michelin was recommended most often, coming first in all four answers that gave a list. Bridgestone was second, and Goodyear was third. Pirelli, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bridgestone	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Michelin	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hankook	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Goodyear	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Continental	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Maxxis	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Pirelli	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about truck tyre brands

5 answers

Asked ChatGPT
“Which truck tyre brand should I buy in New Zealand?”
1. 1Michelin
2. 2Bridgestone
3. 3Continental
4. 4Goodyear
5. 5Hankook
Asked ChatGPT
“What are the best truck tyre brands in New Zealand?”
1. 1Michelin
2. 2Bridgestone
3. 3Goodyear
4. 4Continental
5. 5Hankook
Asked ChatGPT
“What's the best truck tyre brand in New Zealand for heavy-duty vehicles?”
1. 1Michelin
2. 2Bridgestone
3. 3Goodyear
4. 4Continental
Searched Google, AI Overview
“best truck tyres”
1. 1Michelin
2. 2Bridgestone
3. 3Hankook
Searched Google, AI Overview
“heavy duty truck tyres”
1. 1Bridgestone
2. 2Maxxis

Not named in any answer:

Pirelli

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which truck tyre brands do people search for most?

This chart shows how often people search Google for each truck tyre brand by name. Each line represents a brand's share of searches for all seven truck tyre brands we track, month by month, from searches in New Zealand.

Share of searches among truck tyre brands in New Zealand, by month

Month	Bridgestone	Michelin	Pirelli	Hankook	Goodyear	Maxxis	Continental
Nov 2025	74.2%	11.1%	7%	2.2%	2.9%	2.5%	0.17%
Dec 2025	79.2%	7.2%	6%	1.9%	3.7%	1.8%	0.14%
Jan 2026	76.8%	9.2%	5.9%	2.7%	3.5%	1.7%	0.09%
Feb 2026	75.8%	8.2%	6.6%	2.8%	4.3%	2.1%	0.21%
Mar 2026	74.6%	8.5%	7.1%	3%	4.2%	2.4%	0.25%
Apr 2026	72%	10.3%	7.8%	3.2%	4.2%	2.3%	0.18%
May 2026	70.5%	11.5%	7.4%	3.4%	4.1%	2.9%	0.24%
Jun 2026	58.8%	25.2%	7.2%	2.8%	3.4%	2.4%	0.15%
Jul 2026	50.5%	37%	5.6%	2%	2.8%	2%	0.08%
Aug 2026	66%	17.2%	7.4%	3.3%	3.7%	2.1%	0.22%
Sep 2026	67.6%	14.7%	8.3%	3.3%	3.2%	2.7%	0.23%
Oct 2026	64.3%	14.3%	12.2%	3.5%	3.1%	2.5%	0.16%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Bridgestone	64.3%	12.2K	+2.3%	-3.3 points
2, held 2nd	Michelin	14.3%	2.7K	+4.2%	-0.5 points
3, held 3rd	Pirelli	12.2%	2.3K	+58.2%	+3.9 points
4, held 4th	Hankook	3.5%	670	+13.6%	+0.2 points
5, held 5th	Goodyear	3.1%	590	+5.4%	-0.1 points
6, held 6th	Maxxis	2.5%	480	0%	-0.2 points
7, held 7th	Continental	0.16%	30	-25%	-0.1 points

1.Bridgestone
64.3%
Held 1st. 12.2K estimated branded searches, +2.3% vs prior month. Share -3.3 points.
2.Michelin
14.3%
Held 2nd. 2.7K estimated branded searches, +4.2% vs prior month. Share -0.5 points.
3.Pirelli
12.2%
Held 3rd. 2.3K estimated branded searches, +58.2% vs prior month. Share +3.9 points.
4.Hankook
3.5%
Held 4th. 670 estimated branded searches, +13.6% vs prior month. Share +0.2 points.
5.Goodyear
3.1%
Held 5th. 590 estimated branded searches, +5.4% vs prior month. Share -0.1 points.
6.Maxxis
2.5%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Continental
0.16%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Which brand is most popular in search among truck tyre brands in New Zealand?

7 brands

In October 2026, Bridgestone was the most searched among truck tyre brands in New Zealand, with an estimated 12.2K branded searches, 64.3% of all searches for the seven tracked by the Brandwave Brand Demand Index. Michelin is in 2nd place, 50 percentage points behind at 14.3%.

New Zealand truck tyre brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Bridgestone	74.2% → 64.3%	79.2%Dec 2025	50.5%Jul 2026	1st
Michelin	11.1% → 14.3%	37%Jul 2026	7.2%Dec 2025	2nd
Pirelli	7% → 12.2%	12.2%Oct 2026	5.6%Jul 2026	3rd
Hankook	2.2% → 3.5%	3.5%Oct 2026	1.9%Dec 2025	6th → 4th
Goodyear	2.9% → 3.1%	4.3%Feb 2026	2.8%Jul 2026	4th → 5th
Maxxis	2.5%	2.9%May 2026	1.7%Jan 2026	5th → 6th
Continental	0.17% → 0.16%	0.25%Mar 2026	0.08%Jul 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Bridgestone’s share of searches among truck tyre brands in New Zealand decreased from 74.2% to 64.3%.
Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand increased from 11.1% to 14.3%.
Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand increased from 7% to 12.2%.
Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand increased from 2.2% to 3.5%.
Across the 12 months ending October 2026, Bridgestone’s share of searches among truck tyre brands in New Zealand peaked at 79.2% in December 2025 and was lowest at 50.5% in July 2026.
Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand peaked at 37% in July 2026 and was lowest at 7.2% in December 2025.
Across the 12 months ending October 2026, Pirelli’s share of searches among truck tyre brands in New Zealand peaked at 12.2% in October 2026 and was lowest at 5.6% in July 2026.
Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand peaked at 3.5% in October 2026 and was lowest at 1.9% in December 2025.
Across the 12 months ending October 2026, Goodyear’s share of searches among truck tyre brands in New Zealand peaked at 4.3% in February 2026 and was lowest at 2.8% in July 2026.
Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.7% in January 2026.
Across the 12 months ending October 2026, Hankook rose from 6th to 4th among truck tyre brands in New Zealand.
Across the 12 months ending October 2026, Goodyear fell from 4th to 5th among truck tyre brands in New Zealand.
Across the 12 months ending October 2026, Maxxis fell from 5th to 6th among truck tyre brands in New Zealand.
Across the 12 months ending October 2026, Continental held steady: its share of searches among truck tyre brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand truck tyre brands in October 2026?

7 changes

In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.
In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.
Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.
Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.
Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
Estimated monthly branded searches for Goodyear in New Zealand fell 11.9% over 12 measured months, from 670 to 590 in October 2026.

How are branded searches counted for truck tyre brands?

41 search terms

Each brand's share of searches among truck tyre brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.