Brandwave

How popular isHankook?

In October 2026, people searched for Hankook by name about 1,940 times in New Zealand, a 12.8% increase from the previous year. These searches made up 3.5% of all New Zealand truck tyre brand searches, placing Hankook fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about truck tyre brands, Hankook appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Hankook is the fourth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. BridgestoneShare of searches 64.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MichelinShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PirelliShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HankookShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. GoodyearShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top truck tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hankook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hankook is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Goodyear3rd
  4. Continental4th
  5. Hankook5th
  6. Pirelli–
  7. Maxxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about truck tyre brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hankook compared with other New Zealand truck tyre brands?

Hankook against truck tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Michelin, Pirelli, Hankook, Goodyear, Maxxis. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliHankookGoodyearMaxxisContinental
Nov 202574.2%11.1%7%2.2%2.9%2.5%0.17%
Dec 202579.2%7.2%6%1.9%3.7%1.8%0.14%
Jan 202676.8%9.2%5.9%2.7%3.5%1.7%0.09%
Feb 202675.8%8.2%6.6%2.8%4.3%2.1%0.21%
Mar 202674.6%8.5%7.1%3%4.2%2.4%0.25%
Apr 202672%10.3%7.8%3.2%4.2%2.3%0.18%
May 202670.5%11.5%7.4%3.4%4.1%2.9%0.24%
Jun 202658.8%25.2%7.2%2.8%3.4%2.4%0.15%
Jul 202650.5%37%5.6%2%2.8%2%0.08%
Aug 202666%17.2%7.4%3.3%3.7%2.1%0.22%
Sep 202667.6%14.7%8.3%3.3%3.2%2.7%0.23%
Oct 202664.3%14.3%12.2%3.5%3.1%2.5%0.16%

  1. 1.Bridgestone

    64.3%

    Held 1st. 12.2K estimated branded searches, +2.3% vs prior month. Share -3.3 points.

  2. 2.Michelin

    14.3%

    Held 2nd. 2.7K estimated branded searches, +4.2% vs prior month. Share -0.5 points.

  3. 3.Pirelli

    12.2%

    Held 3rd. 2.3K estimated branded searches, +58.2% vs prior month. Share +3.9 points.

  4. 4.Hankook

    3.5%

    Held 4th. 670 estimated branded searches, +13.6% vs prior month. Share +0.2 points.

  5. 5.Goodyear

    3.1%

    Held 5th. 590 estimated branded searches, +5.4% vs prior month. Share -0.1 points.

  6. 6.Maxxis

    2.5%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Continental

    0.16%

    Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

Compare popularity between Hankook and its closest rivals

Every comparison with Hankook

9 comparisons

How has branded search demand for Hankook changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hankook in New Zealand rose from 1.7K to 1.9K.
  • Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand increased from 2.2% to 3.5%.
  • Across the 12 months ending October 2026, Hankook’s share of searches among truck tyre brands in New Zealand peaked at 3.5% in October 2026 and was lowest at 1.9% in December 2025.
  • Across the 12 months ending October 2026, Hankook rose from 6th to 4th among truck tyre brands in New Zealand.

How did search popularity change for New Zealand truck tyre brands in October 2026?

6 changes

  1. In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.

  2. In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.

  3. Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.

  4. Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.

  5. Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

  6. Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.

How are Hankook’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Hankook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hankook
  • hankook at tyres
  • hankook dynapro
  • hankook dynapro mt
  • hankook ion evo
  • hankook kinergy
  • hankook kinergy st
  • hankook tires
  • hankook tyre
  • hankook ventus

Do you work for Hankook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hankook compete?

Hankook is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands5th of 84.4%Show ranking
Truck tyre brands4th of 73.5%Shown above
All terrain tyre brands3rd of 720.8%Show ranking
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