Brandwave

How popular isHankook?

In October 2026, people searched for Hankook by name about 1,940 times in New Zealand, a 12.8% increase from the previous year. These searches made up 20.8% of all New Zealand all terrain tyre brand searches, placing Hankook third out of seven brands. When we asked both ChatGPT and Google AI Overviews about all terrain tyre brands, Hankook appeared in one of the five answers and was the joint third most recommended of the seven.

Search and AI answers in October 2026

Hankook is the third most searched of 7 competitors and the joint third most recommended in the AI answers we collected.

  1. YokohamaShare of searches 27.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. ContinentalShare of searches 25.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HankookShare of searches 20.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. GoodyearShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BFGoodrichShare of searches 7.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top all terrain tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hankook was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hankook is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bridgestone1st
  2. BFGoodrich2nd
  3. Yokohama3rd
  4. Hankook3rd
  5. Continental–
  6. Goodyear–
  7. Michelin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about all terrain tyre brands

5 answers

  • Asked ChatGPT

    “Which all terrain tyres brand should I buy in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Yokohama

  • Asked ChatGPT

    “What are the best all terrain tyres brands in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Hankook

  • Asked ChatGPT

    “What's the best all terrain tyres brand in New Zealand for off road driving?”

    1. 1BFGoodrich

  • Searched Google, AI Overview

    “all terrain tyres nz”

    1. 1BFGoodrich

  • Searched Google, AI Overview

    “4x4 tyres nz”

    1. 1BFGoodrich

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Hankook compared with other New Zealand all terrain tyre brands?

Hankook against all terrain tyre brands in New Zealand, by month

Share of searches by month for Yokohama, Continental, Hankook, Goodyear, BFGoodrich, Bridgestone. The figures are in the table below the chart.

View monthly share of searches table
MonthYokohamaContinentalHankookGoodyearBFGoodrichBridgestoneMichelin
Nov 202514.1%25.2%25.2%25.2%6.8%2.6%0.85%
Dec 202516.3%28.4%23.1%23.1%5.8%2.4%0.96%
Jan 202622.3%25.8%21%21%5.7%3.5%0.87%
Feb 202617%24%24%24%6%3.5%1.5%
Mar 202622.9%22.4%27.6%18.2%4.2%4.2%0.47%
Apr 202621.9%21.4%26.3%21.4%5.4%3.1%0.45%
May 202623.2%22.7%22.7%22.7%5.7%2.4%0.47%
Jun 202617.3%25.5%25.5%20.8%7.4%2.6%0.87%
Jul 202621.7%20.9%20.9%20.9%10.9%3.5%1.3%
Aug 202622.5%26%17.2%21.1%9.3%2.6%1.3%
Sep 202625.3%24.5%19.9%19.9%6.2%3.3%0.83%
Oct 202627.1%25.4%20.8%16.9%7.4%2.1%0.35%

  1. 1.Yokohama

    27.1%

    Held 1st. 770 estimated branded searches, +26.2% vs prior month. Share +1.8 points.

  2. 2.Continental

    25.4%

    Held 2nd. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.

  3. 3.Hankook

    20.8%

    Moved from 4th to 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.

  4. 4.Goodyear

    16.9%

    Moved from 3rd to 4th. 480 estimated branded searches, 0% vs prior month. Share -3 points.

  5. 5.BFGoodrich

    7.4%

    Held 5th. 210 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Bridgestone

    2.1%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -1.2 points.

  7. 7.Michelin

    0.35%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Hankook, Goodyear and 3 other brands sell other things too, so only their searches that name this product count here, like “hankook at tyres”.

Compare popularity between Hankook and its closest rivals

Every comparison with Hankook

9 comparisons

How has branded search demand for Hankook changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hankook in New Zealand rose from 1.7K to 1.9K.
  • Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand decreased from 25.2% to 20.8%.
  • Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 17.2% in August 2026.

How did search popularity change for New Zealand all terrain tyre brands in October 2026?

6 changes

  1. In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.

  2. In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%.

  3. In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%.

  4. In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.

  5. In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%.

  6. In October 2026, Bridgestone lost share of searches among all terrain tyre brands in New Zealand, from 3.3% to 2.1%.

How are Hankook’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Hankook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hankook
  • hankook at tyres
  • hankook dynapro
  • hankook dynapro mt
  • hankook ion evo
  • hankook kinergy
  • hankook kinergy st
  • hankook tires
  • hankook tyre
  • hankook ventus

Do you work for Hankook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hankook compete?

Hankook is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands5th of 84.4%Show ranking
Truck tyre brands4th of 73.5%Show ranking
All terrain tyre brands3rd of 720.8%Shown above
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