How popular isHankook?
In October 2026, people searched for Hankook by name about 1,940 times in New Zealand, a 12.8% increase from the previous year. These searches made up 4.4% of all New Zealand tyre brand searches, placing Hankook fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tyre brands, Hankook appeared in four of the five answers and was the fifth most recommended of the eight.
Hankook is the fifth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.
BridgestoneShare of searches 59.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MichelinShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PirelliShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
YokohamaShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
HankookShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
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Top tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hankook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hankook is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
- Bridgestone2nd
Continental3rd
Goodyear4th- Hankook5th
- Pirelli6th
- Yokohama7th
Dunlop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Michelin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hankook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodyear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pirelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yokohama2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dunlop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tyre brands
5 answers
Asked ChatGPT
“Which tyre brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tyre brands in New Zealand?”
Asked ChatGPT
“What's the best tyre brand in New Zealand for daily driving?”
Searched Google, AI Overview
“tyre brands nz”
Searched Google, AI Overview
“best tyres nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Hankook compared with other New Zealand tyre brands?
Share of searches by month for Bridgestone, Michelin, Pirelli, Yokohama, Hankook, Goodyear, Continental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Michelin | Pirelli | Yokohama | Hankook | Goodyear | Continental | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 68% | 11.7% | 6.8% | 2.3% | 3.3% | 4% | 2.6% | 1.4% |
| Dec 2025 | 72.3% | 8.5% | 6% | 2.3% | 2.8% | 4.1% | 2.6% | 1.4% |
| Jan 2026 | 70.1% | 9.8% | 5.9% | 2.7% | 3.4% | 4% | 2.5% | 1.7% |
| Feb 2026 | 69.1% | 9.4% | 6.1% | 2.9% | 3.6% | 4.6% | 2.7% | 1.6% |
| Mar 2026 | 69.1% | 9.7% | 6.1% | 3.1% | 4.1% | 4% | 2.6% | 1.3% |
| Apr 2026 | 67.4% | 10.9% | 6.4% | 3.1% | 4.1% | 4.3% | 2.5% | 1.4% |
| May 2026 | 66.3% | 11.6% | 6.1% | 3.5% | 4.1% | 4.4% | 2.5% | 1.6% |
| Jun 2026 | 58.8% | 20.5% | 6.4% | 2.8% | 4.1% | 3.7% | 2.5% | 1.4% |
| Jul 2026 | 54.1% | 27.7% | 5.4% | 3% | 3.2% | 3.4% | 2% | 1.1% |
| Aug 2026 | 61.1% | 16.5% | 6.4% | 4% | 3.7% | 3.9% | 2.9% | 1.5% |
| Sep 2026 | 61.7% | 13.3% | 7.9% | 4.4% | 4.2% | 3.9% | 3% | 1.6% |
| Oct 2026 | 59.1% | 11.5% | 10.9% | 5.5% | 4.4% | 3.8% | 3.1% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 18K | +1.2% | -2.6 points | |
| 2, held 2nd | 11.5% | 3.5K | -8.3% | -1.8 points | |
| 3, held 3rd | 10.9% | 3.3K | +47.1% | +3.1 points | |
| 4, held 4th | 5.5% | 1.7K | +33.1% | +1.1 points | |
| 5, held 5th | 4.4% | 1.4K | +11.6% | +0.2 points | |
| 6, held 6th | 3.8% | 1.2K | +2.7% | -0.1 points | |
| 7, held 7th | 3.1% | 940 | +9.3% | +0.1 points | |
| 8, held 8th | 1.5% | 470 | 0% | -0.1 points |
59.1%
Held 1st. 18K estimated branded searches, +1.2% vs prior month. Share -2.6 points.
2.
Michelin11.5%
Held 2nd. 3.5K estimated branded searches, -8.3% vs prior month. Share -1.8 points.
3.
Pirelli10.9%
Held 3rd. 3.3K estimated branded searches, +47.1% vs prior month. Share +3.1 points.
4.
Yokohama5.5%
Held 4th. 1.7K estimated branded searches, +33.1% vs prior month. Share +1.1 points.
5.
Hankook4.4%
Held 5th. 1.4K estimated branded searches, +11.6% vs prior month. Share +0.2 points.
6.
Goodyear3.8%
Held 6th. 1.2K estimated branded searches, +2.7% vs prior month. Share -0.1 points.
3.1%
Held 7th. 940 estimated branded searches, +9.3% vs prior month. Share +0.1 points.
8.
Dunlop1.5%
Held 8th. 470 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Hankook and its closest rivals
Every comparison with Hankook
9 comparisons
How has branded search demand for Hankook changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hankook in New Zealand rose from 1.7K to 1.9K.
- Across the 12 months ending October 2026, Hankook’s share of searches among tyre brands in New Zealand increased from 3.3% to 4.4%.
- Across the 12 months ending October 2026, Hankook’s share of searches among tyre brands in New Zealand peaked at 4.4% in October 2026 and was lowest at 2.8% in December 2025.
How did search popularity change for New Zealand tyre brands in October 2026?
6 changes
In October 2026, Pirelli gained share of searches among tyre brands in New Zealand, from 7.9% to 10.9%.
In October 2026, Yokohama gained share of searches among tyre brands in New Zealand, from 4.4% to 5.5%.
In October 2026, Bridgestone lost share of searches among tyre brands in New Zealand, from 61.7% to 59.1%.
In October 2026, Michelin lost share of searches among tyre brands in New Zealand, from 13.3% to 11.5%.
Hankook’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 3.2% to 4.4% in October 2026.
Continental’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 2% to 3.1% in October 2026.
How are Hankook’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Hankook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hankook
- hankook at tyres
- hankook dynapro
- hankook dynapro mt
- hankook ion evo
- hankook kinergy
- hankook kinergy st
- hankook tires
- hankook tyre
- hankook ventus
Do you work for Hankook? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hankook compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tyre brands | 5th of 8 | 4.4% | Shown above |
| Truck tyre brands | 4th of 7 | 3.5% | Show ranking |
| All terrain tyre brands | 3rd of 7 | 20.8% | Show ranking |
Is Hankook your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.