Brandwave

How popular isBridgestone?

In October 2026, people searched for Bridgestone by name about 18,100 times in New Zealand, a 21.8% decrease from the previous year. These searches made up 59.1% of all New Zealand tyre brand searches, placing Bridgestone first out of eight brands. When we asked both ChatGPT and Google AI Overviews about tyre brands, Bridgestone appeared in all answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Bridgestone is the most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. BridgestoneShare of searches 59.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MichelinShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PirelliShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. YokohamaShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. HankookShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bridgestone appeared in all five answers. Bridgestone is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Continental3rd
  4. Goodyear4th
  5. Hankook5th
  6. Pirelli6th
  7. Yokohama7th
  8. Dunlop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hankook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yokohama2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Bridgestone compared with other New Zealand tyre brands?

Bridgestone against tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Michelin, Pirelli, Yokohama, Hankook, Goodyear, Continental. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliYokohamaHankookGoodyearContinentalDunlop
Nov 202568%11.7%6.8%2.3%3.3%4%2.6%1.4%
Dec 202572.3%8.5%6%2.3%2.8%4.1%2.6%1.4%
Jan 202670.1%9.8%5.9%2.7%3.4%4%2.5%1.7%
Feb 202669.1%9.4%6.1%2.9%3.6%4.6%2.7%1.6%
Mar 202669.1%9.7%6.1%3.1%4.1%4%2.6%1.3%
Apr 202667.4%10.9%6.4%3.1%4.1%4.3%2.5%1.4%
May 202666.3%11.6%6.1%3.5%4.1%4.4%2.5%1.6%
Jun 202658.8%20.5%6.4%2.8%4.1%3.7%2.5%1.4%
Jul 202654.1%27.7%5.4%3%3.2%3.4%2%1.1%
Aug 202661.1%16.5%6.4%4%3.7%3.9%2.9%1.5%
Sep 202661.7%13.3%7.9%4.4%4.2%3.9%3%1.6%
Oct 202659.1%11.5%10.9%5.5%4.4%3.8%3.1%1.5%

  1. 1.Bridgestone

    59.1%

    Held 1st. 18K estimated branded searches, +1.2% vs prior month. Share -2.6 points.

  2. 2.Michelin

    11.5%

    Held 2nd. 3.5K estimated branded searches, -8.3% vs prior month. Share -1.8 points.

  3. 3.Pirelli

    10.9%

    Held 3rd. 3.3K estimated branded searches, +47.1% vs prior month. Share +3.1 points.

  4. 4.Yokohama

    5.5%

    Held 4th. 1.7K estimated branded searches, +33.1% vs prior month. Share +1.1 points.

  5. 5.Hankook

    4.4%

    Held 5th. 1.4K estimated branded searches, +11.6% vs prior month. Share +0.2 points.

  6. 6.Goodyear

    3.8%

    Held 6th. 1.2K estimated branded searches, +2.7% vs prior month. Share -0.1 points.

  7. 7.Continental

    3.1%

    Held 7th. 940 estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  8. 8.Dunlop

    1.5%

    Held 8th. 470 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Bridgestone and its closest rivals

Every comparison with Bridgestone

9 comparisons

How has branded search demand for Bridgestone changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bridgestone in New Zealand fell from 23.1K to 18.1K.
  • Across the 12 months ending October 2026, Bridgestone’s share of searches among tyre brands in New Zealand decreased from 68% to 59.1%.
  • Across the 12 months ending October 2026, Bridgestone’s share of searches among tyre brands in New Zealand peaked at 72.3% in December 2025 and was lowest at 54.1% in July 2026.

How did search popularity change for New Zealand tyre brands in October 2026?

6 changes

  1. In October 2026, Pirelli gained share of searches among tyre brands in New Zealand, from 7.9% to 10.9%.

  2. In October 2026, Yokohama gained share of searches among tyre brands in New Zealand, from 4.4% to 5.5%.

  3. In October 2026, Bridgestone lost share of searches among tyre brands in New Zealand, from 61.7% to 59.1%.

  4. In October 2026, Michelin lost share of searches among tyre brands in New Zealand, from 13.3% to 11.5%.

  5. Hankook’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 3.2% to 4.4% in October 2026.

  6. Continental’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 2% to 3.1% in October 2026.

How are Bridgestone’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Bridgestone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bridgestone
  • bridgestone adelaide road
  • bridgestone all terrain tyres
  • bridgestone at tyres
  • bridgestone dueler
  • bridgestone ecopia
  • bridgestone ecopia tires
  • bridgestone ecopia tyres
  • bridgestone moorhouse
  • bridgestone potenza
  • bridgestone potenza sport
  • bridgestone potenza tires
  • bridgestone potenza tyres
  • bridgestone select
  • bridgestone st lukes
  • bridgestone tires
  • bridgestone turanza
  • bridgestone turanza 6
  • bridgestone tyre
  • bridgestone wairakei road

Do you work for Bridgestone? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bridgestone compete?

Bridgestone is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands1st of 859.1%Shown above
Truck tyre brands1st of 764.3%Show ranking
All terrain tyre brands6th of 72.1%Show ranking
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