All terrain tyre brands in New Zealand:Which are most popular?

Name: All terrain tyre brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Yokohama was the most searched all terrain tyre brand in New Zealand, accounting for 27.1% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, BFGoodrich showed up in every answer. Bridgestone was recommended most often, coming first in both responses that gave a list.

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Top all terrain tyre brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BFGoodrich appeared every time. Bridgestone was recommended most often, coming first in both answers that gave a list. BFGoodrich was second, and Yokohama and Hankook tied for third. Continental, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BFGoodrich	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bridgestone	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Yokohama	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hankook	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Continental	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Goodyear	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Michelin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about all terrain tyre brands

5 answers

Asked ChatGPT
“Which all terrain tyres brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best all terrain tyres brands in New Zealand?”
1. 1Bridgestone
2. 2BFGoodrich
3. 3Hankook
Asked ChatGPT
“What's the best all terrain tyres brand in New Zealand for off road driving?”
1. 1BFGoodrich
Searched Google, AI Overview
“all terrain tyres nz”
1. 1BFGoodrich
Searched Google, AI Overview
“4x4 tyres nz”
1. 1BFGoodrich

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which all terrain tyre brands do people search for most?

This chart shows how often people search Google for each all terrain tyre brand by name. Each line represents a brand's share of searches for all seven all terrain tyre brands we track, month by month, from searches in New Zealand.

Share of searches among all terrain tyre brands in New Zealand, by month

Month	Yokohama	Continental	Hankook	Goodyear	BFGoodrich	Bridgestone	Michelin
Nov 2025	14.1%	25.2%	25.2%	25.2%	6.8%	2.6%	0.85%
Dec 2025	16.3%	28.4%	23.1%	23.1%	5.8%	2.4%	0.96%
Jan 2026	22.3%	25.8%	21%	21%	5.7%	3.5%	0.87%
Feb 2026	17%	24%	24%	24%	6%	3.5%	1.5%
Mar 2026	22.9%	22.4%	27.6%	18.2%	4.2%	4.2%	0.47%
Apr 2026	21.9%	21.4%	26.3%	21.4%	5.4%	3.1%	0.45%
May 2026	23.2%	22.7%	22.7%	22.7%	5.7%	2.4%	0.47%
Jun 2026	17.3%	25.5%	25.5%	20.8%	7.4%	2.6%	0.87%
Jul 2026	21.7%	20.9%	20.9%	20.9%	10.9%	3.5%	1.3%
Aug 2026	22.5%	26%	17.2%	21.1%	9.3%	2.6%	1.3%
Sep 2026	25.3%	24.5%	19.9%	19.9%	6.2%	3.3%	0.83%
Oct 2026	27.1%	25.4%	20.8%	16.9%	7.4%	2.1%	0.35%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Yokohama	27.1%	770	+26.2%	+1.8 points
2, held 2nd	Continental	25.4%	720	+22%	+0.9 points
3, moved from 4th to 3rd	Hankook	20.8%	590	+22.9%	+0.9 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Goodyear	16.9%	480	0%	-3 pointsmoved from 3rd to 4th
5, held 5th	BFGoodrich Michelin	7.4%	210	+40%	+1.2 points
6, held 6th	Bridgestone	2.1%	60	-25%	-1.2 points
7, held 7th	Michelin	0.35%	10	-50%	-0.5 points

1.Yokohama
27.1%
Held 1st. 770 estimated branded searches, +26.2% vs prior month. Share +1.8 points.
2.Continental
25.4%
Held 2nd. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.
3.Hankook
20.8%
Moved from 4th to 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.
4.Goodyear
16.9%
Moved from 3rd to 4th. 480 estimated branded searches, 0% vs prior month. Share -3 points.
5.BFGoodrich
7.4%
Held 5th. 210 estimated branded searches, +40% vs prior month. Share +1.2 points.
6.Bridgestone
2.1%
Held 6th. 60 estimated branded searches, -25% vs prior month. Share -1.2 points.
7.Michelin
0.35%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Hankook, Goodyear and 3 other brands sell other things too, so only their searches that name this product count here, like “hankook at tyres”.

Which brand is most popular in search among all terrain tyre brands in New Zealand?

7 brands

In October 2026, Yokohama was the most searched among all terrain tyre brands in New Zealand, with an estimated 770 branded searches, 27.1% of all searches for the seven tracked by the Brandwave Brand Demand Index. Continental is in 2nd place, 1.8 percentage points behind at 25.4%.

New Zealand all terrain tyre brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Yokohama	14.1% → 27.1%	27.1%Oct 2026	14.1%Nov 2025	4th → 1st
Continental	25.2% → 25.4%	28.4%Dec 2025	20.9%Jul 2026	1st → 2nd
Hankook	25.2% → 20.8%	27.6%Mar 2026	17.2%Aug 2026	3rd
Goodyear	25.2% → 16.9%	25.2%Nov 2025	16.9%Oct 2026	2nd → 4th
BFGoodrich	6.8% → 7.4%	10.9%Jul 2026	4.2%Mar 2026	5th
Bridgestone	2.6% → 2.1%	4.2%Mar 2026	2.1%Oct 2026	6th
Michelin	0.85% → 0.35%	1.5%Feb 2026	0.35%Oct 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Yokohama’s share of searches among all terrain tyre brands in New Zealand increased from 14.1% to 27.1%.
Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand decreased from 25.2% to 20.8%.
Across the 12 months ending October 2026, Goodyear’s share of searches among all terrain tyre brands in New Zealand decreased from 25.2% to 16.9%.
Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand increased from 6.8% to 7.4%.
Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand decreased from 0.85% to 0.35%.
Across the 12 months ending October 2026, Continental’s share of searches among all terrain tyre brands in New Zealand peaked at 28.4% in December 2025 and was lowest at 20.9% in July 2026.
Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand peaked at 27.6% in March 2026 and was lowest at 17.2% in August 2026.
Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand peaked at 10.9% in July 2026 and was lowest at 4.2% in March 2026.
Across the 12 months ending October 2026, Bridgestone’s share of searches among all terrain tyre brands in New Zealand peaked at 4.2% in March 2026 and was lowest at 2.1% in October 2026.
Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand peaked at 1.5% in February 2026 and was lowest at 0.35% in October 2026.
Across the 12 months ending October 2026, Yokohama rose from 4th to 1st among all terrain tyre brands in New Zealand.
Across the 12 months ending October 2026, Continental fell from 1st to 2nd among all terrain tyre brands in New Zealand.
Across the 12 months ending October 2026, Goodyear fell from 2nd to 4th among all terrain tyre brands in New Zealand.
Across the 12 months ending October 2026, Bridgestone held steady: its share of searches among all terrain tyre brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand all terrain tyre brands in October 2026?

7 changes

In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.
In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%.
In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%.
In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.
In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%.
In October 2026, Bridgestone lost share of searches among all terrain tyre brands in New Zealand, from 3.3% to 2.1%.
Estimated monthly branded searches for Michelin in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.

How are branded searches counted for all terrain tyre brands?

12 search terms

Each brand's share of searches among all terrain tyre brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.