Brandwave

How popular isMichelin?

In October 2026, people searched for Michelin by name about 3,530 times in New Zealand, an 11.3% decrease from the previous year. These searches made up 0.35% of all New Zealand all terrain tyre brand searches, placing Michelin seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about all terrain tyre brands, Michelin did not appear in any of the answers.

Search and AI answers in October 2026

Michelin is the seventh most searched of 7 competitors and not named in the AI answers we collected.

  1. YokohamaShare of searches 27.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. ContinentalShare of searches 25.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HankookShare of searches 20.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. GoodyearShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MichelinShare of searches 0.35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top all terrain tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michelin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bridgestone1st
  2. BFGoodrich2nd
  3. Yokohama3rd
  4. Hankook3rd
  5. Continental–
  6. Goodyear–
  7. Michelin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about all terrain tyre brands

5 answers

  • Asked ChatGPT

    “Which all terrain tyres brand should I buy in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Yokohama

  • Asked ChatGPT

    “What are the best all terrain tyres brands in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Hankook

  • Asked ChatGPT

    “What's the best all terrain tyres brand in New Zealand for off road driving?”

    1. 1BFGoodrich

  • Searched Google, AI Overview

    “all terrain tyres nz”

    1. 1BFGoodrich

  • Searched Google, AI Overview

    “4x4 tyres nz”

    1. 1BFGoodrich

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Michelin compared with other New Zealand all terrain tyre brands?

Michelin against all terrain tyre brands in New Zealand, by month

Share of searches by month for Yokohama, Continental, Hankook, Goodyear, BFGoodrich, Bridgestone, Michelin. The figures are in the table below the chart.

View monthly share of searches table
MonthYokohamaContinentalHankookGoodyearBFGoodrichBridgestoneMichelin
Nov 202514.1%25.2%25.2%25.2%6.8%2.6%0.85%
Dec 202516.3%28.4%23.1%23.1%5.8%2.4%0.96%
Jan 202622.3%25.8%21%21%5.7%3.5%0.87%
Feb 202617%24%24%24%6%3.5%1.5%
Mar 202622.9%22.4%27.6%18.2%4.2%4.2%0.47%
Apr 202621.9%21.4%26.3%21.4%5.4%3.1%0.45%
May 202623.2%22.7%22.7%22.7%5.7%2.4%0.47%
Jun 202617.3%25.5%25.5%20.8%7.4%2.6%0.87%
Jul 202621.7%20.9%20.9%20.9%10.9%3.5%1.3%
Aug 202622.5%26%17.2%21.1%9.3%2.6%1.3%
Sep 202625.3%24.5%19.9%19.9%6.2%3.3%0.83%
Oct 202627.1%25.4%20.8%16.9%7.4%2.1%0.35%

  1. 1.Yokohama

    27.1%

    Held 1st. 770 estimated branded searches, +26.2% vs prior month. Share +1.8 points.

  2. 2.Continental

    25.4%

    Held 2nd. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.

  3. 3.Hankook

    20.8%

    Moved from 4th to 3rd. 590 estimated branded searches, +22.9% vs prior month. Share +0.9 points.

  4. 4.Goodyear

    16.9%

    Moved from 3rd to 4th. 480 estimated branded searches, 0% vs prior month. Share -3 points.

  5. 5.BFGoodrich

    7.4%

    Held 5th. 210 estimated branded searches, +40% vs prior month. Share +1.2 points.

  6. 6.Bridgestone

    2.1%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share -1.2 points.

  7. 7.Michelin

    0.35%

    Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Michelin, Hankook and 3 other brands sell other things too, so only their searches that name this product count here, like “michelin at tyres”.

Compare popularity between Michelin and its closest rivals

Every comparison with Michelin

9 comparisons

How has branded search demand for Michelin changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Michelin in New Zealand fell from 4K to 3.5K.
  • Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand decreased from 0.85% to 0.35%.
  • Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand peaked at 1.5% in February 2026 and was lowest at 0.35% in October 2026.

How did search popularity change for New Zealand all terrain tyre brands in October 2026?

6 changes

  1. In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.

  2. In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%.

  3. In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%.

  4. In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.

  5. In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%.

  6. In October 2026, Bridgestone lost share of searches among all terrain tyre brands in New Zealand, from 3.3% to 2.1%.

How are Michelin’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michelin
  • michelin anakee adventure
  • michelin at tyres
  • michelin e primacy
  • michelin mtb tires
  • michelin pilot sport
  • michelin primacy
  • michelin primacy 4
  • michelin primacy 5
  • michelin primacy suv
  • michelin tires
  • michelin tyre

Do you work for Michelin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Michelin compete?

Michelin is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tyre brands2nd of 811.5%Show ranking
Truck tyre brands2nd of 714.3%Show ranking
All terrain tyre brands7th of 70.35%Shown above
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