Continental vs Michelin:Which is more popular in New Zealand?
In October 2026, Continental had more branded searches than Michelin among all terrain tyre brands in New Zealand. Continental had about 720 branded searches, while Michelin had 10. Continental made up 25.4% of all all terrain tyre brand searches we track, and Michelin accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about all terrain tyre brands, neither Continental nor Michelin appeared in any of the five answers.
Who do people search for more?
Continental, about 72 searches for every 1 for Michelin
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top all terrain tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Continental nor Michelin showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about all terrain tyre brands
5 answers
Asked ChatGPT
“Which all terrain tyres brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best all terrain tyres brands in New Zealand?”
Asked ChatGPT
“What's the best all terrain tyres brand in New Zealand for off road driving?”
Searched Google, AI Overview
“all terrain tyres nz”
Searched Google, AI Overview
“4x4 tyres nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Continental or Michelin more popular in search?
This chart shows how often people search Google for Continental and Michelin by name. Each line represents a brand's share of searches for all seven all terrain tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Continental, Michelin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yokohama | Continental | Hankook | Goodyear | BFGoodrich | Bridgestone | Michelin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.1% | 25.2% | 25.2% | 25.2% | 6.8% | 2.6% | 0.85% |
| Dec 2025 | 16.3% | 28.4% | 23.1% | 23.1% | 5.8% | 2.4% | 0.96% |
| Jan 2026 | 22.3% | 25.8% | 21% | 21% | 5.7% | 3.5% | 0.87% |
| Feb 2026 | 17% | 24% | 24% | 24% | 6% | 3.5% | 1.5% |
| Mar 2026 | 22.9% | 22.4% | 27.6% | 18.2% | 4.2% | 4.2% | 0.47% |
| Apr 2026 | 21.9% | 21.4% | 26.3% | 21.4% | 5.4% | 3.1% | 0.45% |
| May 2026 | 23.2% | 22.7% | 22.7% | 22.7% | 5.7% | 2.4% | 0.47% |
| Jun 2026 | 17.3% | 25.5% | 25.5% | 20.8% | 7.4% | 2.6% | 0.87% |
| Jul 2026 | 21.7% | 20.9% | 20.9% | 20.9% | 10.9% | 3.5% | 1.3% |
| Aug 2026 | 22.5% | 26% | 17.2% | 21.1% | 9.3% | 2.6% | 1.3% |
| Sep 2026 | 25.3% | 24.5% | 19.9% | 19.9% | 6.2% | 3.3% | 0.83% |
| Oct 2026 | 27.1% | 25.4% | 20.8% | 16.9% | 7.4% | 2.1% | 0.35% |
Michelin sells other things too, so only its searches that name this product count here, like “michelin at tyres”.
How has branded search for Continental and Michelin changed in New Zealand over the last 12 months?
3 findings
- Continental was ahead of Michelin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Continental’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 25.4%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending October 2026, Michelin’s share of searches among all terrain tyre brands in New Zealand moved from 0.85% to 0.35%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand all terrain tyre brands in October 2026?
2 changes
In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.
Estimated monthly branded searches for Michelin in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are Continental’s and Michelin’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Continental’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental
1 branded search term
- continental at tyres
Michelin
1 branded search term
- michelin at tyres
Other head-to-heads among all terrain tyre brands
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