Hankook vs Yokohama:Which is more popular in New Zealand?
In October 2026, Yokohama had more branded searches than Hankook among all terrain tyre brands in New Zealand. Yokohama had about 770 branded searches, while Hankook had 590. Yokohama made up 27.1% of all all terrain tyre brand searches we track, and Hankook accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about all terrain tyre brands, Hankook and Yokohama each appeared in one of the five answers. Hankook and Yokohama were each mentioned first in one of the two answers.
Who do people search for more?
Yokohama, about 31% more searches than Hankook
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Hankook vs Yokohama and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top all terrain tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hankook and Yokohama were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hankook and Yokohama were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about all terrain tyre brands
5 answers
Asked ChatGPT
“Which all terrain tyres brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best all terrain tyres brands in New Zealand?”
Asked ChatGPT
“What's the best all terrain tyres brand in New Zealand for off road driving?”
Searched Google, AI Overview
“all terrain tyres nz”
Searched Google, AI Overview
“4x4 tyres nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Hankook or Yokohama more popular in search?
This chart shows how often people search Google for Hankook and Yokohama by name. Each line represents a brand's share of searches for all seven all terrain tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yokohama, Hankook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yokohama | Continental | Hankook | Goodyear | BFGoodrich | Bridgestone | Michelin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.1% | 25.2% | 25.2% | 25.2% | 6.8% | 2.6% | 0.85% |
| Dec 2025 | 16.3% | 28.4% | 23.1% | 23.1% | 5.8% | 2.4% | 0.96% |
| Jan 2026 | 22.3% | 25.8% | 21% | 21% | 5.7% | 3.5% | 0.87% |
| Feb 2026 | 17% | 24% | 24% | 24% | 6% | 3.5% | 1.5% |
| Mar 2026 | 22.9% | 22.4% | 27.6% | 18.2% | 4.2% | 4.2% | 0.47% |
| Apr 2026 | 21.9% | 21.4% | 26.3% | 21.4% | 5.4% | 3.1% | 0.45% |
| May 2026 | 23.2% | 22.7% | 22.7% | 22.7% | 5.7% | 2.4% | 0.47% |
| Jun 2026 | 17.3% | 25.5% | 25.5% | 20.8% | 7.4% | 2.6% | 0.87% |
| Jul 2026 | 21.7% | 20.9% | 20.9% | 20.9% | 10.9% | 3.5% | 1.3% |
| Aug 2026 | 22.5% | 26% | 17.2% | 21.1% | 9.3% | 2.6% | 1.3% |
| Sep 2026 | 25.3% | 24.5% | 19.9% | 19.9% | 6.2% | 3.3% | 0.83% |
| Oct 2026 | 27.1% | 25.4% | 20.8% | 16.9% | 7.4% | 2.1% | 0.35% |
Hankook sells other things too, so only its searches that name this product count here, like “hankook at tyres”.
How has branded search for Hankook and Yokohama changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: Yokohama took it in January 2026, Hankook took it in February 2026, Yokohama took it in May 2026, Hankook took it in June 2026, Yokohama took it in July 2026.
- Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 20.8%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending October 2026, Yokohama’s share of searches among all terrain tyre brands in New Zealand moved from 14.1% to 27.1%, and its estimated monthly branded searches moved from 330 to 770.
How did search popularity change for New Zealand all terrain tyre brands in October 2026?
2 changes
In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.
In October 2026, Yokohama gained share of searches among all terrain tyre brands in New Zealand, from 25.3% to 27.1%.
How are Hankook’s and Yokohama’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hankook’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among all terrain tyre brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.