Brandwave

Continental vs Goodyear:Which is more popular in New Zealand?

In October 2026, Continental had more branded searches than Goodyear among all terrain tyre brands in New Zealand. Continental had about 720 branded searches, while Goodyear had 480. Continental made up 25.4% of all all terrain tyre brand searches we track, and Goodyear accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about all terrain tyre brands, neither Continental nor Goodyear appeared in any of the five answers.

Among all terrain tyre brands in New Zealand in October 2026

Who do people search for more?

Continental, about 50% more searches than Goodyear

Continental 720 searchesGoodyear 480 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Continental in 0 of 5Goodyear in 0 of 5

Follow Continental vs Goodyear and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top all terrain tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Continental nor Goodyear showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bridgestone1st
  2. BFGoodrich2nd
  3. Yokohama3rd
  4. Hankook3rd
  5. Continental–
  6. Goodyear–
  7. Michelin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about all terrain tyre brands

5 answers
  • Asked ChatGPT

    “Which all terrain tyres brand should I buy in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Yokohama
  • Asked ChatGPT

    “What are the best all terrain tyres brands in New Zealand?”

    1. 1Bridgestone
    2. 2BFGoodrich
    3. 3Hankook
  • Asked ChatGPT

    “What's the best all terrain tyres brand in New Zealand for off road driving?”

    1. 1BFGoodrich
  • Searched Google, AI Overview

    “all terrain tyres nz”

    1. 1BFGoodrich
  • Searched Google, AI Overview

    “4x4 tyres nz”

    1. 1BFGoodrich

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Continental or Goodyear more popular in search?

This chart shows how often people search Google for Continental and Goodyear by name. Each line represents a brand's share of searches for all seven all terrain tyre brands we track, month by month, from searches in New Zealand.

Continental and Goodyear among all terrain tyre brands in New Zealand, by month

Share of searches by month for Continental, Goodyear. The figures are in the table below the chart.

View monthly share of searches table
MonthYokohamaContinentalHankookGoodyearBFGoodrichBridgestoneMichelin
Nov 202514.1%25.2%25.2%25.2%6.8%2.6%0.85%
Dec 202516.3%28.4%23.1%23.1%5.8%2.4%0.96%
Jan 202622.3%25.8%21%21%5.7%3.5%0.87%
Feb 202617%24%24%24%6%3.5%1.5%
Mar 202622.9%22.4%27.6%18.2%4.2%4.2%0.47%
Apr 202621.9%21.4%26.3%21.4%5.4%3.1%0.45%
May 202623.2%22.7%22.7%22.7%5.7%2.4%0.47%
Jun 202617.3%25.5%25.5%20.8%7.4%2.6%0.87%
Jul 202621.7%20.9%20.9%20.9%10.9%3.5%1.3%
Aug 202622.5%26%17.2%21.1%9.3%2.6%1.3%
Sep 202625.3%24.5%19.9%19.9%6.2%3.3%0.83%
Oct 202627.1%25.4%20.8%16.9%7.4%2.1%0.35%

Goodyear sells other things too, so only its searches that name this product count here, like “goodyear at tyres”.

How has branded search for Continental and Goodyear changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand all terrain tyre brands in October 2026?

3 changes
  1. In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.

  2. In October 2026, Continental gained share of searches among all terrain tyre brands in New Zealand, from 24.5% to 25.4%.

  3. In October 2026, Goodyear lost share of searches among all terrain tyre brands in New Zealand, from 19.9% to 16.9%.

How are Continental’s and Goodyear’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Continental’s and Goodyear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

1 branded search term

  • continental at tyres

Goodyear

1 branded search term

  • goodyear at tyres

How the Brand Demand Index is measured

Other head-to-heads among all terrain tyre brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.