Maxxis vs Michelin:Which is more popular in New Zealand?
In October 2026, Michelin had more branded searches than Maxxis among truck tyre brands in New Zealand. Michelin had about 2,710 branded searches, while Maxxis had 480. Michelin made up 14.3% of all truck tyre brand searches we track, and Maxxis accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about truck tyre brands, Michelin appeared in four of the five answers and Maxxis in one. Michelin was mentioned before Maxxis in every answer.
Who do people search for more?
Michelin, about 6 searches for every 1 for Maxxis
Who does AI mention more?
Michelin, mentioned in 4 of 5 answers, Maxxis in 1
Who does AI recommend more?
Michelin, named ahead of Maxxis in every answer
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Top truck tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Michelin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maxxis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Michelin was listed before Maxxis in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Michelin1st
Bridgestone2nd
Goodyear3rd
Continental4th
Hankook5th
Pirelli–
Maxxis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about truck tyre brands
5 answers
Asked ChatGPT
“Which truck tyre brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best truck tyre brands in New Zealand?”
Asked ChatGPT
“What's the best truck tyre brand in New Zealand for heavy-duty vehicles?”
Searched Google, AI Overview
“best truck tyres”
Searched Google, AI Overview
“heavy duty truck tyres”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maxxis or Michelin more popular in search?
This chart shows how often people search Google for Maxxis and Michelin by name. Each line represents a brand's share of searches for all seven truck tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Michelin, Maxxis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bridgestone | Michelin | Pirelli | Hankook | Goodyear | Maxxis | Continental |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 74.2% | 11.1% | 7% | 2.2% | 2.9% | 2.5% | 0.17% |
| Dec 2025 | 79.2% | 7.2% | 6% | 1.9% | 3.7% | 1.8% | 0.14% |
| Jan 2026 | 76.8% | 9.2% | 5.9% | 2.7% | 3.5% | 1.7% | 0.09% |
| Feb 2026 | 75.8% | 8.2% | 6.6% | 2.8% | 4.3% | 2.1% | 0.21% |
| Mar 2026 | 74.6% | 8.5% | 7.1% | 3% | 4.2% | 2.4% | 0.25% |
| Apr 2026 | 72% | 10.3% | 7.8% | 3.2% | 4.2% | 2.3% | 0.18% |
| May 2026 | 70.5% | 11.5% | 7.4% | 3.4% | 4.1% | 2.9% | 0.24% |
| Jun 2026 | 58.8% | 25.2% | 7.2% | 2.8% | 3.4% | 2.4% | 0.15% |
| Jul 2026 | 50.5% | 37% | 5.6% | 2% | 2.8% | 2% | 0.08% |
| Aug 2026 | 66% | 17.2% | 7.4% | 3.3% | 3.7% | 2.1% | 0.22% |
| Sep 2026 | 67.6% | 14.7% | 8.3% | 3.3% | 3.2% | 2.7% | 0.23% |
| Oct 2026 | 64.3% | 14.3% | 12.2% | 3.5% | 3.1% | 2.5% | 0.16% |
How has branded search for Maxxis and Michelin changed in New Zealand over the last 12 months?
3 findings
- Michelin was ahead of Maxxis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand held steady at 2.5%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand moved from 11.1% to 14.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
How did search popularity change for New Zealand truck tyre brands in October 2026?
2 changes
Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.
Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.
How are Maxxis’ and Michelin’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Maxxis’ and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among truck tyre brands
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