Brandwave

Bridgestone vs Michelin:Which is more popular in New Zealand?

In October 2026, Bridgestone had more branded searches than Michelin among truck tyre brands in New Zealand. Bridgestone had about 12,200 branded searches, while Michelin had 2,710. Bridgestone made up 64.3% of all truck tyre brand searches we track, and Michelin accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about truck tyre brands, Bridgestone appeared in all five answers and Michelin in four. Michelin was mentioned before Bridgestone in every answer.

Among truck tyre brands in New Zealand in October 2026

Who do people search for more?

Bridgestone, about 5 searches for every 1 for Michelin

Bridgestone 12.2K searchesMichelin 2.7K searches

Who does AI mention more?

Bridgestone, mentioned in every answer we collected

Bridgestone in 5 of 5Michelin in 4 of 5

Who does AI recommend more?

Michelin, named ahead of Bridgestone in every answer

Michelin first in 4Bridgestone never first

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Top truck tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bridgestone appeared in all five answers. Michelin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Michelin was listed before Bridgestone in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Goodyear3rd
  4. Continental4th
  5. Hankook5th
  6. Pirelli–
  7. Maxxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hankook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxxis1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pirelli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about truck tyre brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bridgestone or Michelin more popular in search?

This chart shows how often people search Google for Bridgestone and Michelin by name. Each line represents a brand's share of searches for all seven truck tyre brands we track, month by month, from searches in New Zealand.

Bridgestone and Michelin among truck tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Michelin. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliHankookGoodyearMaxxisContinental
Nov 202574.2%11.1%7%2.2%2.9%2.5%0.17%
Dec 202579.2%7.2%6%1.9%3.7%1.8%0.14%
Jan 202676.8%9.2%5.9%2.7%3.5%1.7%0.09%
Feb 202675.8%8.2%6.6%2.8%4.3%2.1%0.21%
Mar 202674.6%8.5%7.1%3%4.2%2.4%0.25%
Apr 202672%10.3%7.8%3.2%4.2%2.3%0.18%
May 202670.5%11.5%7.4%3.4%4.1%2.9%0.24%
Jun 202658.8%25.2%7.2%2.8%3.4%2.4%0.15%
Jul 202650.5%37%5.6%2%2.8%2%0.08%
Aug 202666%17.2%7.4%3.3%3.7%2.1%0.22%
Sep 202667.6%14.7%8.3%3.3%3.2%2.7%0.23%
Oct 202664.3%14.3%12.2%3.5%3.1%2.5%0.16%

How has branded search for Bridgestone and Michelin changed in New Zealand over the last 12 months?

3 findings
  • Bridgestone was ahead of Michelin in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bridgestone’s share of searches among truck tyre brands in New Zealand moved from 74.2% to 64.3%, and its estimated monthly branded searches moved from 17.2K to 12.2K.
  • Across the 12 months ending October 2026, Michelin’s share of searches among truck tyre brands in New Zealand moved from 11.1% to 14.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.

How did search popularity change for New Zealand truck tyre brands in October 2026?

2 changes

  1. In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.

  2. Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.

How are Bridgestone’s and Michelin’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Bridgestone’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone

12 branded search terms

  • bridgestone
  • bridgestone adelaide road
  • bridgestone dueler
  • bridgestone ecopia
  • bridgestone moorhouse
  • bridgestone potenza
  • bridgestone potenza sport
  • bridgestone select
  • bridgestone st lukes
  • bridgestone turanza
  • bridgestone turanza 6
  • bridgestone wairakei road

Michelin

8 branded search terms

  • michelin
  • michelin anakee adventure
  • michelin e primacy
  • michelin pilot sport
  • michelin primacy
  • michelin primacy 4
  • michelin primacy 5
  • michelin primacy suv

How the Brand Demand Index is measured

Other head-to-heads among truck tyre brands

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