BFGoodrich vs Hankook:Which is more popular in New Zealand?
In October 2026, Hankook had more branded searches than BFGoodrich among all terrain tyre brands in New Zealand. Hankook had about 590 branded searches, while BFGoodrich had 210. Hankook made up 20.8% of all all terrain tyre brand searches we track, and BFGoodrich accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about all terrain tyre brands, BFGoodrich appeared in all five answers and Hankook in one. BFGoodrich was mentioned before Hankook in every answer.
Who do people search for more?
Hankook, about 3 searches for every 1 for BFGoodrich
Who does AI mention more?
BFGoodrich, mentioned in every answer we collected
Who does AI recommend more?
BFGoodrich, named ahead of Hankook in every answer
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Top all terrain tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BFGoodrich appeared in all five answers. Hankook was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BFGoodrich was listed before Hankook in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BFGoodrich5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bridgestone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yokohama1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hankook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goodyear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Michelin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about all terrain tyre brands
5 answers
Asked ChatGPT
“Which all terrain tyres brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best all terrain tyres brands in New Zealand?”
Asked ChatGPT
“What's the best all terrain tyres brand in New Zealand for off road driving?”
Searched Google, AI Overview
“all terrain tyres nz”
Searched Google, AI Overview
“4x4 tyres nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is BFGoodrich or Hankook more popular in search?
This chart shows how often people search Google for BFGoodrich and Hankook by name. Each line represents a brand's share of searches for all seven all terrain tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hankook, BFGoodrich. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yokohama | Continental | Hankook | Goodyear | BFGoodrich | Bridgestone | Michelin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.1% | 25.2% | 25.2% | 25.2% | 6.8% | 2.6% | 0.85% |
| Dec 2025 | 16.3% | 28.4% | 23.1% | 23.1% | 5.8% | 2.4% | 0.96% |
| Jan 2026 | 22.3% | 25.8% | 21% | 21% | 5.7% | 3.5% | 0.87% |
| Feb 2026 | 17% | 24% | 24% | 24% | 6% | 3.5% | 1.5% |
| Mar 2026 | 22.9% | 22.4% | 27.6% | 18.2% | 4.2% | 4.2% | 0.47% |
| Apr 2026 | 21.9% | 21.4% | 26.3% | 21.4% | 5.4% | 3.1% | 0.45% |
| May 2026 | 23.2% | 22.7% | 22.7% | 22.7% | 5.7% | 2.4% | 0.47% |
| Jun 2026 | 17.3% | 25.5% | 25.5% | 20.8% | 7.4% | 2.6% | 0.87% |
| Jul 2026 | 21.7% | 20.9% | 20.9% | 20.9% | 10.9% | 3.5% | 1.3% |
| Aug 2026 | 22.5% | 26% | 17.2% | 21.1% | 9.3% | 2.6% | 1.3% |
| Sep 2026 | 25.3% | 24.5% | 19.9% | 19.9% | 6.2% | 3.3% | 0.83% |
| Oct 2026 | 27.1% | 25.4% | 20.8% | 16.9% | 7.4% | 2.1% | 0.35% |
Hankook and BFGoodrich sell other things too, so only their searches that name this product count here, like “hankook at tyres”.
How has branded search for BFGoodrich and Hankook changed in New Zealand over the last 12 months?
3 findings
- Hankook was ahead of BFGoodrich in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BFGoodrich’s share of searches among all terrain tyre brands in New Zealand moved from 6.8% to 7.4%, and its estimated monthly branded searches moved from 160 to 210.
- Across the 12 months ending October 2026, Hankook’s share of searches among all terrain tyre brands in New Zealand moved from 25.2% to 20.8%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand all terrain tyre brands in October 2026?
2 changes
In October 2026, Hankook overtook Goodyear to rank 3rd among all terrain tyre brands in New Zealand, with 20.8% of the searches.
In October 2026, BFGoodrich gained share of searches among all terrain tyre brands in New Zealand, from 6.2% to 7.4%.
How are BFGoodrich’s and Hankook’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BFGoodrich’s and Hankook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BFGoodrich
4 branded search terms
- bfgoodrich all terrain
- bfgoodrich all terrain tyres
- bfgoodrich at tyres
- bfgoodrich mud terrain
Hankook
1 branded search term
- hankook at tyres
Other head-to-heads among all terrain tyre brands
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