Brandwave

How popular isDunlop?

In October 2026, people searched for Dunlop by name about 470 times in New Zealand, about the same as the previous year. These searches made up 1.5% of all New Zealand tyre brand searches, placing Dunlop eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tyre brands, Dunlop appeared in two of the five answers and was the eighth most recommended of the eight.

Search and AI answers in October 2026

Dunlop is the eighth most searched of 8 competitors and the eighth most recommended in the AI answers we collected.

  1. BridgestoneShare of searches 59.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MichelinShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PirelliShare of searches 10.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. YokohamaShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. DunlopShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dunlop is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Continental3rd
  4. Goodyear4th
  5. Hankook5th
  6. Pirelli6th
  7. Yokohama7th
  8. Dunlop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hankook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yokohama2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Dunlop compared with other New Zealand tyre brands?

Dunlop against tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Michelin, Pirelli, Yokohama, Hankook, Goodyear, Continental, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliYokohamaHankookGoodyearContinentalDunlop
Nov 202568%11.7%6.8%2.3%3.3%4%2.6%1.4%
Dec 202572.3%8.5%6%2.3%2.8%4.1%2.6%1.4%
Jan 202670.1%9.8%5.9%2.7%3.4%4%2.5%1.7%
Feb 202669.1%9.4%6.1%2.9%3.6%4.6%2.7%1.6%
Mar 202669.1%9.7%6.1%3.1%4.1%4%2.6%1.3%
Apr 202667.4%10.9%6.4%3.1%4.1%4.3%2.5%1.4%
May 202666.3%11.6%6.1%3.5%4.1%4.4%2.5%1.6%
Jun 202658.8%20.5%6.4%2.8%4.1%3.7%2.5%1.4%
Jul 202654.1%27.7%5.4%3%3.2%3.4%2%1.1%
Aug 202661.1%16.5%6.4%4%3.7%3.9%2.9%1.5%
Sep 202661.7%13.3%7.9%4.4%4.2%3.9%3%1.6%
Oct 202659.1%11.5%10.9%5.5%4.4%3.8%3.1%1.5%

  1. 1.Bridgestone

    59.1%

    Held 1st. 18K estimated branded searches, +1.2% vs prior month. Share -2.6 points.

  2. 2.Michelin

    11.5%

    Held 2nd. 3.5K estimated branded searches, -8.3% vs prior month. Share -1.8 points.

  3. 3.Pirelli

    10.9%

    Held 3rd. 3.3K estimated branded searches, +47.1% vs prior month. Share +3.1 points.

  4. 4.Yokohama

    5.5%

    Held 4th. 1.7K estimated branded searches, +33.1% vs prior month. Share +1.1 points.

  5. 5.Hankook

    4.4%

    Held 5th. 1.4K estimated branded searches, +11.6% vs prior month. Share +0.2 points.

  6. 6.Goodyear

    3.8%

    Held 6th. 1.2K estimated branded searches, +2.7% vs prior month. Share -0.1 points.

  7. 7.Continental

    3.1%

    Held 7th. 940 estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  8. 8.Dunlop

    1.5%

    Held 8th. 470 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Dunlop and its closest rivals

Every comparison with Dunlop

7 comparisons

How has branded search demand for Dunlop changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dunlop in New Zealand held steady, from 460 to 470.
  • Across the 12 months ending October 2026, Dunlop’s share of searches among tyre brands in New Zealand held steady, from 1.4% to 1.5%.

How did search popularity change for New Zealand tyre brands in October 2026?

6 changes

  1. In October 2026, Pirelli gained share of searches among tyre brands in New Zealand, from 7.9% to 10.9%.

  2. In October 2026, Yokohama gained share of searches among tyre brands in New Zealand, from 4.4% to 5.5%.

  3. In October 2026, Bridgestone lost share of searches among tyre brands in New Zealand, from 61.7% to 59.1%.

  4. In October 2026, Michelin lost share of searches among tyre brands in New Zealand, from 13.3% to 11.5%.

  5. Hankook’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 3.2% to 4.4% in October 2026.

  6. Continental’s share of searches among tyre brands in New Zealand has gained ground for 3 months in a row, from 2% to 3.1% in October 2026.

How are Dunlop’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunlop mc tires
  • dunlop tires
  • dunlop tyre

Do you work for Dunlop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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