Pirelli vs Schwalbe:Which is more popular in New Zealand?
In October 2026, Pirelli and Schwalbe were level in searches among bike tyre brands in New Zealand, with an estimated 60 branded searches each, at 6.7% of the total each. When we asked ChatGPT and Google AI Overviews about bike tyre brands, Pirelli appeared in all five answers and Schwalbe in three. Schwalbe was mentioned before Pirelli in two out of three answers.
Who do people search for more?
Pirelli and Schwalbe are searched for about as often as each other.
Who does AI mention more?
Pirelli, mentioned in every answer we collected
Who does AI recommend more?
Schwalbe, named ahead of Pirelli in 2 of 3 answers
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Top bike tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pirelli appeared in all five answers. Schwalbe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schwalbe was listed before Pirelli in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Continental1st- Schwalbe2nd
Maxxis3rd- Pirelli4th
Vittoria5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike tyre brands
5 answers
Asked ChatGPT
“Which bike tyre brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike tyre brands in New Zealand?”
Asked ChatGPT
“What's the best bike tyre brand in New Zealand for grip on roads?”
Searched Google, AI Overview
“bike tyres nz”
Searched Google, AI Overview
“mountain bike tyres nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pirelli or Schwalbe more popular in search?
This chart shows how often people search Google for Pirelli and Schwalbe by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pirelli, Schwalbe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maxxis | Continental | Vittoria | Pirelli | Schwalbe |
|---|---|---|---|---|---|
| Nov 2025 | 44.7% | 31.8% | 10.6% | 5.9% | 7.1% |
| Dec 2025 | 38.3% | 30.9% | 11.1% | 12.3% | 7.4% |
| Jan 2026 | 42.2% | 30% | 12.2% | 8.9% | 6.7% |
| Feb 2026 | 44.9% | 35.7% | 7.1% | 6.1% | 6.1% |
| Mar 2026 | 43.5% | 35.9% | 6.9% | 7.6% | 6.1% |
| Apr 2026 | 48.1% | 32.4% | 8.3% | 7.4% | 3.7% |
| May 2026 | 45.4% | 35.1% | 9.3% | 6.2% | 4.1% |
| Jun 2026 | 50.6% | 26.6% | 8.9% | 6.3% | 7.6% |
| Jul 2026 | 52.8% | 25.8% | 10.1% | 4.5% | 6.7% |
| Aug 2026 | 49.4% | 28.7% | 10.3% | 6.9% | 4.6% |
| Sep 2026 | 47.3% | 26.9% | 11.8% | 7.5% | 6.5% |
| Oct 2026 | 46.1% | 30.3% | 10.1% | 6.7% | 6.7% |
Pirelli and Schwalbe sell other things too, so only their searches that name this product count here, like “pirelli mtb tyre”.
How has branded search for Pirelli and Schwalbe changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending October 2026: Pirelli took it in December 2025, Schwalbe took it in June 2026, Pirelli took it in August 2026.
- Across the 12 months ending October 2026, Pirelli’s share of searches among bike tyre brands in New Zealand moved from 5.9% to 6.7%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending October 2026, Schwalbe’s share of searches among bike tyre brands in New Zealand moved from 7.1% to 6.7%, and its estimated monthly branded searches held steady at 60.
How did search popularity change for New Zealand bike tyre brands in October 2026?
1 change
In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.
How are Pirelli’s and Schwalbe’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pirelli’s and Schwalbe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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