Brandwave

How popular isSchwalbe?

In October 2026, people searched for Schwalbe by name about 340 times in New Zealand, a 17.1% decrease from the previous year. These searches made up 6.7% of all New Zealand bike tyre brand searches, placing Schwalbe fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about bike tyre brands, Schwalbe appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Schwalbe is the fifth most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. MaxxisShare of searches 46.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ContinentalShare of searches 30.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VittoriaShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. PirelliShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. SchwalbeShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schwalbe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schwalbe is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Schwalbe compared with other New Zealand bike tyre brands?

Schwalbe against bike tyre brands in New Zealand, by month

Share of searches by month for Maxxis, Continental, Vittoria, Pirelli, Schwalbe. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

  1. 1.Maxxis

    46.1%

    Held 1st. 410 estimated branded searches, -6.8% vs prior month. Share -1.2 points.

  2. 2.Continental

    30.3%

    Held 2nd. 270 estimated branded searches, +8% vs prior month. Share +3.5 points.

  3. 3.Vittoria

    10.1%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Pirelli

    6.7%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share -0.8 points.

  5. 5.Schwalbe

    6.7%

    Held 5th. 60 estimated branded searches, 0% vs prior month. Share +0.3 points.

Schwalbe, Maxxis and Pirelli sell other things too, so only their searches that name this product count here, like “schwalbe mtb tyre”.

Compare popularity between Schwalbe and its closest rivals

Every comparison with Schwalbe

4 comparisons

How has branded search demand for Schwalbe changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Schwalbe in New Zealand fell from 410 to 340.
  • Across the 12 months ending October 2026, Schwalbe’s share of searches among bike tyre brands in New Zealand peaked at 7.6% in June 2026 and was lowest at 3.7% in April 2026.
  • Across the 12 months ending October 2026, Schwalbe fell from 4th to 5th among bike tyre brands in New Zealand.

How did search popularity change for New Zealand bike tyre brands in October 2026?

4 changes

  1. In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.

  2. In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.

  3. In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.

  4. In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

How are Schwalbe’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Schwalbe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schwalbe
  • schwalbe mountain bike tyre
  • schwalbe mtb tyre
  • schwalbe tyre

Do you work for Schwalbe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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