Continental vs Schwalbe:Which is more popular in New Zealand?
In October 2026, Continental had more branded searches than Schwalbe among bike tyre brands in New Zealand. Continental had about 270 branded searches, while Schwalbe had 60. Continental made up 30.3% of all bike tyre brand searches we track, and Schwalbe accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about bike tyre brands, Continental appeared in all five answers and Schwalbe in three. Continental was mentioned before Schwalbe in every answer.
Who do people search for more?
Continental, about 5 searches for every 1 for Schwalbe
Who does AI mention more?
Continental, mentioned in every answer we collected
Who does AI recommend more?
Continental, named ahead of Schwalbe in every answer
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Top bike tyre brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Continental appeared in all five answers. Schwalbe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Continental was listed before Schwalbe in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Continental1st
Schwalbe2nd
Maxxis3rd
Pirelli4th
Vittoria5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike tyre brands
5 answers
Asked ChatGPT
“Which bike tyre brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike tyre brands in New Zealand?”
Asked ChatGPT
“What's the best bike tyre brand in New Zealand for grip on roads?”
Searched Google, AI Overview
“bike tyres nz”
Searched Google, AI Overview
“mountain bike tyres nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Continental or Schwalbe more popular in search?
This chart shows how often people search Google for Continental and Schwalbe by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.
Share of searches by month for Continental, Schwalbe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maxxis | Continental | Vittoria | Pirelli | Schwalbe |
|---|---|---|---|---|---|
| Nov 2025 | 44.7% | 31.8% | 10.6% | 5.9% | 7.1% |
| Dec 2025 | 38.3% | 30.9% | 11.1% | 12.3% | 7.4% |
| Jan 2026 | 42.2% | 30% | 12.2% | 8.9% | 6.7% |
| Feb 2026 | 44.9% | 35.7% | 7.1% | 6.1% | 6.1% |
| Mar 2026 | 43.5% | 35.9% | 6.9% | 7.6% | 6.1% |
| Apr 2026 | 48.1% | 32.4% | 8.3% | 7.4% | 3.7% |
| May 2026 | 45.4% | 35.1% | 9.3% | 6.2% | 4.1% |
| Jun 2026 | 50.6% | 26.6% | 8.9% | 6.3% | 7.6% |
| Jul 2026 | 52.8% | 25.8% | 10.1% | 4.5% | 6.7% |
| Aug 2026 | 49.4% | 28.7% | 10.3% | 6.9% | 4.6% |
| Sep 2026 | 47.3% | 26.9% | 11.8% | 7.5% | 6.5% |
| Oct 2026 | 46.1% | 30.3% | 10.1% | 6.7% | 6.7% |
Schwalbe sells other things too, so only its searches that name this product count here, like “schwalbe mtb tyre”.
How has branded search for Continental and Schwalbe changed in New Zealand over the last 12 months?
3 findings
- Continental was ahead of Schwalbe in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Continental’s share of searches among bike tyre brands in New Zealand moved from 31.8% to 30.3%, and its estimated monthly branded searches held steady at 270.
- Across the 12 months ending October 2026, Schwalbe’s share of searches among bike tyre brands in New Zealand moved from 7.1% to 6.7%, and its estimated monthly branded searches held steady at 60.
How did search popularity change for New Zealand bike tyre brands in October 2026?
1 change

In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.
How are Continental’s and Schwalbe’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Continental’s and Schwalbe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental
3 branded search terms
- continental bike tyre
- continental grand prix 5000
- continental mtb tyre
Schwalbe
2 branded search terms
- schwalbe mountain bike tyre
- schwalbe mtb tyre
Other head-to-heads among bike tyre brands

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