Brandwave

Continental vs Schwalbe:Which is more popular in New Zealand?

In October 2026, Continental had more branded searches than Schwalbe among bike tyre brands in New Zealand. Continental had about 270 branded searches, while Schwalbe had 60. Continental made up 30.3% of all bike tyre brand searches we track, and Schwalbe accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about bike tyre brands, Continental appeared in all five answers and Schwalbe in three. Continental was mentioned before Schwalbe in every answer.

Among bike tyre brands in New Zealand in October 2026

Who do people search for more?

Continental, about 5 searches for every 1 for Schwalbe

Continental 270 searchesSchwalbe 60 searches

Who does AI mention more?

Continental, mentioned in every answer we collected

Continental in 5 of 5Schwalbe in 3 of 5

Who does AI recommend more?

Continental, named ahead of Schwalbe in every answer

Continental first in 3Schwalbe never first

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Top bike tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Continental appeared in all five answers. Schwalbe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Continental was listed before Schwalbe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Continental1st
  2. Schwalbe2nd
  3. Maxxis3rd
  4. Pirelli4th
  5. Vittoria5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maxxis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schwalbe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vittoria1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Continental or Schwalbe more popular in search?

This chart shows how often people search Google for Continental and Schwalbe by name. Each line represents a brand's share of searches for all five bike tyre brands we track, month by month, from searches in New Zealand.

Continental and Schwalbe among bike tyre brands in New Zealand, by month

Share of searches by month for Continental, Schwalbe. The figures are in the table below the chart.

View monthly share of searches table
MonthMaxxisContinentalVittoriaPirelliSchwalbe
Nov 202544.7%31.8%10.6%5.9%7.1%
Dec 202538.3%30.9%11.1%12.3%7.4%
Jan 202642.2%30%12.2%8.9%6.7%
Feb 202644.9%35.7%7.1%6.1%6.1%
Mar 202643.5%35.9%6.9%7.6%6.1%
Apr 202648.1%32.4%8.3%7.4%3.7%
May 202645.4%35.1%9.3%6.2%4.1%
Jun 202650.6%26.6%8.9%6.3%7.6%
Jul 202652.8%25.8%10.1%4.5%6.7%
Aug 202649.4%28.7%10.3%6.9%4.6%
Sep 202647.3%26.9%11.8%7.5%6.5%
Oct 202646.1%30.3%10.1%6.7%6.7%

Schwalbe sells other things too, so only its searches that name this product count here, like “schwalbe mtb tyre”.

How has branded search for Continental and Schwalbe changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand bike tyre brands in October 2026?

1 change
  1. In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.

How are Continental’s and Schwalbe’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Continental’s and Schwalbe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

3 branded search terms

  • continental bike tyre
  • continental grand prix 5000
  • continental mtb tyre

Schwalbe

2 branded search terms

  • schwalbe mountain bike tyre
  • schwalbe mtb tyre

How the Brand Demand Index is measured

Other head-to-heads among bike tyre brands

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