How popular isVittoria in search?
In August 2026, there were an estimated 970 branded searches for Vittoria in New Zealand which is up 76.4% over the last 11 months. Vittoria holds 1.5% estimated Share of Search among New Zealand supermarket coffee brands and is ranked 6th of 6 competitors for search popularity.
Nespresso48.8%
L'affare22.5%
Moccona13%Nescafé10.6%
- Robert Harris3.6%
Vittoria1.5%
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Which supermarket coffee brands compete with Vittoria?
Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris, Vittoria. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | L'affare | Moccona | Nescafé | Robert Harris | Vittoria |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.2% | 9.5% | 10.3% | 3.5% | 1% |
| Nov 2025 | 66.5% | 10.2% | 9.1% | 10% | 3.2% | 0.85% |
| Dec 2025 | 69.7% | 9.2% | 7.7% | 8.6% | 3.8% | 0.95% |
| Jan 2026 | 63.6% | 12.3% | 9.3% | 9.7% | 4.1% | 1% |
| Feb 2026 | 61.8% | 13.3% | 10.3% | 9.8% | 3.9% | 0.92% |
| Mar 2026 | 59.2% | 12.7% | 12% | 10.6% | 4.1% | 1.4% |
| Apr 2026 | 60.5% | 12.5% | 11.3% | 10% | 4.2% | 1.6% |
| May 2026 | 59.8% | 10.9% | 13.5% | 10.5% | 3.8% | 1.6% |
| Jun 2026 | 58.7% | 9.8% | 14.2% | 11.8% | 3.9% | 1.5% |
| Jul 2026 | 56.7% | 9.7% | 15.9% | 12.1% | 3.8% | 1.8% |
| Aug 2026 | 48.8% | 22.5% | 13% | 10.6% | 3.6% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 32.2K | +1% | -7.9 points | |
| 2, moved from 4th to 2nd | 22.5% | 14.9K | +170.7% | +12.7 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 13% | 8.6K | -3.9% | -2.9 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 10.6% | 7K | +2.9% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.6% | 2.4K | +13.1% | -0.1 points | |
| 6, held 6th | 1.5% | 970 | -4% | -0.3 points |
48.8%
held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points
2.
L'affare22.5%
moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points
3.
Moccona13%
moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points
4.
10.6%
moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points
3.6%
held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points
6.
Vittoria1.5%
held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points
Compare search popularity between Vittoria and its closest rivals
How has branded search demand for Vittoria changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vittoria in New Zealand rose from 550 to 970.
- Across the 11 months ending August 2026, Vittoria’s estimated Share of Search among supermarket coffee brands in New Zealand held steady, from 1% to 1.5%.
How did search popularity change for New Zealand supermarket coffee brands in August 2026?
6 changes
In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.
How is Vittoria measured?
Brandwave collects information about searches that people make online using Vittoria’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- vittoria beans
- vittoria coffee
- vittoria coffee bags
- vittoria coffee bean
- vittoria coffee capsules
- vittoria coffee pods
- vittoria decaf coffee
- woolies vittoria coffee
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Is Vittoria your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.