Brandwave

How popular isL'affare in search?

In August 2026, there were an estimated 14.9K branded searches for L'affare in New Zealand which is up 124.8% over the last 11 months. L'affare holds 35.7% estimated Share of Search among New Zealand specialty coffee roasters and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. L'affare35.7%
  2. Coffee Supreme19.7%
  3. Allpress Espresso12.7%
  4. Flight Coffee9.1%
  5. Havana Coffee Works8.6%
  6. Kōkako7%
  7. Rocket Coffee6.4%
  8. eighthirty0.74%
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Which specialty coffee roasters compete with L'affare?

L'affare against specialty coffee roasters in New Zealand, by month

Share of Search by month for L'affare, Coffee Supreme, Allpress Espresso, Flight Coffee, Havana Coffee Works, Kōkako, Rocket Coffee. The figures are in the table below the chart.

View monthly share of search table
MonthL'affareCoffee SupremeAllpress EspressoFlight CoffeeHavana Coffee WorksKōkakoRocket Coffeeeighthirty
Oct 202521.5%20.4%18.2%11.7%14.3%2.9%8.2%2.9%
Nov 202517%22.5%18%13.3%16%3%7.5%2.7%
Dec 202516.8%21.8%18.4%10.4%15.5%2.9%10.8%3.4%
Jan 202619.6%21.1%19.5%10.7%12.4%2.8%10.6%3.2%
Feb 202621.8%20.5%17.1%10.4%14.7%2.9%9.5%3.1%
Mar 202618.8%21.4%19.7%10.4%15.4%2.9%8.5%2.9%
Apr 202620.7%19.2%17.6%11.4%16.9%2.8%8.4%3.1%
May 202620.3%23.2%17.8%9.9%14%3.2%8.4%3.3%
Jun 202619.6%22.7%18.5%11.6%13.3%3.3%8.8%2.2%
Jul 202619.8%22.6%19.1%11.2%13%3.6%9.6%1.1%
Aug 202635.7%19.7%12.7%9.1%8.6%7%6.4%0.74%
Sep 2026————————

  1. 1.L'affare

    35.7%

    moved from 2nd to 1st · 14.9K estimated branded searches · +170.7% vs prior month · +15.9 points

  2. 2.Coffee Supreme

    19.7%

    moved from 1st to 2nd · 8.2K estimated branded searches · +30.6% vs prior month · -2.9 points

  3. 3.Allpress Espresso

    12.7%

    held 3rd · 5.3K estimated branded searches · 0% vs prior month · -6.4 points

  4. 4.Flight Coffee

    9.1%

    moved from 5th to 4th · 3.8K estimated branded searches · +21.2% vs prior month · -2.2 points

  5. 5.Havana Coffee Works

    8.6%

    moved from 4th to 5th · 3.6K estimated branded searches · 0% vs prior month · -4.3 points

  6. 6.Kōkako

    7%

    moved from 7th to 6th · 2.9K estimated branded searches · +190% vs prior month · +3.4 points

  7. 7.Rocket Coffee

    6.4%

    moved from 6th to 7th · 2.7K estimated branded searches · 0% vs prior month · -3.2 points

  8. 8.eighthirty

    0.74%

    held 8th · 310 estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between L'affare and its closest rivals

How has branded search demand for L'affare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for L'affare in New Zealand rose from 6.6K to 14.9K.
  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand increased from 21.5% to 35.7%.
  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 35.7% in August 2026 and was lowest at 16.8% in December 2025.

How did search popularity change for New Zealand specialty coffee roasters in August 2026?

  1. In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.

  2. In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.

  3. In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%.

  4. In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%.

  5. In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.

  6. In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%.

Which supermarket coffee brands compete with L'affare?

L'affare against supermarket coffee brands in New Zealand, by month

Share of Search by month for Nespresso, L'affare, Moccona, Nescafé, Robert Harris. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoL'affareMocconaNescaféRobert HarrisVittoria
Oct 202563.5%12.2%9.5%10.3%3.5%1%
Nov 202566.5%10.2%9.1%10%3.2%0.85%
Dec 202569.7%9.2%7.7%8.6%3.8%0.95%
Jan 202663.6%12.3%9.3%9.7%4.1%1%
Feb 202661.8%13.3%10.3%9.8%3.9%0.92%
Mar 202659.2%12.7%12%10.6%4.1%1.4%
Apr 202660.5%12.5%11.3%10%4.2%1.6%
May 202659.8%10.9%13.5%10.5%3.8%1.6%
Jun 202658.7%9.8%14.2%11.8%3.9%1.5%
Jul 202656.7%9.7%15.9%12.1%3.8%1.8%
Aug 202648.8%22.5%13%10.6%3.6%1.5%
Sep 2026——————

  1. 1.Nespresso

    48.8%

    held 1st · 32.2K estimated branded searches · +1% vs prior month · -7.9 points

  2. 2.L'affare

    22.5%

    moved from 4th to 2nd · 14.9K estimated branded searches · +170.7% vs prior month · +12.7 points

  3. 3.Moccona

    13%

    moved from 2nd to 3rd · 8.6K estimated branded searches · -3.9% vs prior month · -2.9 points

  4. 4.Nescafé

    10.6%

    moved from 3rd to 4th · 7K estimated branded searches · +2.9% vs prior month · -1.5 points

  5. 5.Robert Harris

    3.6%

    held 5th · 2.4K estimated branded searches · +13.1% vs prior month · -0.1 points

  6. 6.Vittoria

    1.5%

    held 6th · 970 estimated branded searches · -4% vs prior month · -0.3 points

Compare search popularity between L'affare and its closest rivals

How has branded search demand for L'affare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 12.2% to 22.5%.
  • Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 22.5% in August 2026 and was lowest at 9.2% in December 2025.

How did search popularity change for New Zealand supermarket coffee brands in August 2026?

  1. In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.

  2. In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.

  3. In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.

  4. In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.

  5. Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.

  6. Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is L'affare measured?

Brandwave collects information about searches that people make online using L'affare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • caffe laffare
  • l affare beans
  • l affare coffee
  • l affare primo
  • l'affare
  • laffare
  • laffare beans
  • laffare coffee
  • laffare coffee beans
  • laffare near me

How the Brand Demand Index is measured

Who owns L'affare?

L'affare is owned by UCC Coffee Australia and New Zealand. Brandwave does not track any other brands owned by UCC Coffee Australia and New Zealand.

Do you work for L'affare? To request corrections or removal please contact us via our support page and we will be happy to assist.

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