Flight Coffee vs L'affare:Which is more popular by branded search in New Zealand?
In August 2026, L'affare had more branded searches than Flight Coffee among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Flight Coffee’s 3.8K, and held a 35.7% Share of Search versus Flight Coffee’s 9.1%.
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Which is more popular in search, Flight Coffee or L'affare?
A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'affare, Flight Coffee. The figures are in the table below the chart.
View monthly share of search table
| Month | L'affare | Coffee Supreme | Allpress Espresso | Flight Coffee | Havana Coffee Works | Kōkako | Rocket Coffee | eighthirty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 20.4% | 18.2% | 11.7% | 14.3% | 2.9% | 8.2% | 2.9% |
| Nov 2025 | 17% | 22.5% | 18% | 13.3% | 16% | 3% | 7.5% | 2.7% |
| Dec 2025 | 16.8% | 21.8% | 18.4% | 10.4% | 15.5% | 2.9% | 10.8% | 3.4% |
| Jan 2026 | 19.6% | 21.1% | 19.5% | 10.7% | 12.4% | 2.8% | 10.6% | 3.2% |
| Feb 2026 | 21.8% | 20.5% | 17.1% | 10.4% | 14.7% | 2.9% | 9.5% | 3.1% |
| Mar 2026 | 18.8% | 21.4% | 19.7% | 10.4% | 15.4% | 2.9% | 8.5% | 2.9% |
| Apr 2026 | 20.7% | 19.2% | 17.6% | 11.4% | 16.9% | 2.8% | 8.4% | 3.1% |
| May 2026 | 20.3% | 23.2% | 17.8% | 9.9% | 14% | 3.2% | 8.4% | 3.3% |
| Jun 2026 | 19.6% | 22.7% | 18.5% | 11.6% | 13.3% | 3.3% | 8.8% | 2.2% |
| Jul 2026 | 19.8% | 22.6% | 19.1% | 11.2% | 13% | 3.6% | 9.6% | 1.1% |
| Aug 2026 | 35.7% | 19.7% | 12.7% | 9.1% | 8.6% | 7% | 6.4% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Flight Coffee and L'affare comparison changed over the last 12 months?
3 findings
- L'affare was ahead of Flight Coffee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 11.7% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 3.8K.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 21.5% to 35.7%, and its estimated monthly branded searches moved from 6.6K to 14.9K.
How did search popularity change for New Zealand specialty coffee roasters in August 2026?
2 changes
In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.
In August 2026, Flight Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 11.2% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Flight Coffee’s and L'affare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Coffee
3 branded search terms
- flight coffee
- flight coffee nz
- flightcoffee
L'affare
10 branded search terms
- caffe laffare
- l affare beans
- l affare coffee
- l affare primo
- l'affare
- laffare
- laffare beans
- laffare coffee
- laffare coffee beans
- laffare near me
Put your own brand in this comparison
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