Brandwave

How popular isRocket Coffee?

In September 2026, people searched for Rocket Coffee by name about 2,600 times in New Zealand, about the same as the previous year. These searches made up 9.4% of all New Zealand specialty coffee roaster searches, placing Rocket Coffee sixth out of eight roasters. When we asked both ChatGPT and Google AI Overviews about specialty coffee roasters, Rocket Coffee did not appear in any of the answers.

Search and AI answers in September 2026

Rocket Coffee is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. L'affareShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Coffee SupremeShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Allpress EspressoShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. Havana Coffee WorksShare of searches 12.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Rocket CoffeeShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top specialty coffee roasters in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rocket Coffee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allpress Espresso1st
  2. Coffee Supreme2nd
  3. Flight Coffee3rd
  4. Kōkako4th
  5. Havana Coffee Works5th
  6. eighthirty6th
  7. L'affare–
  8. Rocket Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coffee Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allpress Espresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kōkako2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Havana Coffee Works1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flight Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • eighthirty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'affare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about specialty coffee roasters

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which specialty coffee roasters compete with Rocket Coffee?

Rocket Coffee against specialty coffee roasters in New Zealand, by month

Share of searches by month for L'affare, Coffee Supreme, Allpress Espresso, Havana Coffee Works, Flight Coffee, Rocket Coffee, Kōkako. The figures are in the table below the chart.

View monthly share of searches table
MonthL'affareCoffee SupremeAllpress EspressoHavana Coffee WorksFlight CoffeeRocket CoffeeKōkakoeighthirty
Oct 202522.6%18.5%19.2%15.1%10%8.5%3%3.1%
Nov 202518.1%20.7%19.2%17%11.3%7.8%3.1%2.9%
Dec 202517.6%20%19.4%16.4%8.8%11.2%3%3.6%
Jan 202620.6%19.7%20.6%13.1%8.6%11%3%3.4%
Feb 202622.9%19%18%15.5%8.5%9.8%3.1%3.3%
Mar 202619.7%19.8%20.7%16.2%8.7%8.7%3%3.1%
Apr 202621.6%17.8%18.5%17.8%9.6%8.6%2.9%3.3%
May 202621.3%22%18.7%14.7%8%8.7%3.3%3.4%
Jun 202620.7%21.2%19.7%14.2%9.4%9%3.5%2.4%
Jul 202621%20.7%20.3%13.8%9.2%10%3.8%1.2%
Aug 202637.9%16.9%13.6%9.2%7.4%6.7%7.4%0.79%
Sep 202623.1%19.4%19.1%12.9%10.4%9.4%4.7%1%

  1. 1.L'affare

    23.1%

    Held 1st. 6.4K estimated branded searches, -56.6% vs prior month. Share -14.8 points.

  2. 2.Coffee Supreme

    19.4%

    Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share +2.5 points.

  3. 3.Allpress Espresso

    19.1%

    Held 3rd. 5.3K estimated branded searches, 0% vs prior month. Share +5.5 points.

  4. 4.Havana Coffee Works

    12.9%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +3.7 points.

  5. 5.Flight Coffee

    10.4%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +3 points.

  6. 6.Rocket Coffee

    9.4%

    Moved from 7th to 6th. 2.6K estimated branded searches, 0% vs prior month. Share +2.7 points.

  7. 7.Kōkako

    4.7%

    Moved from 6th to 7th. 1.3K estimated branded searches, -55.2% vs prior month. Share -2.8 points.

  8. 8.eighthirty

    1%

    Held 8th. 280 estimated branded searches, -9.7% vs prior month. Share +0.2 points.

Compare popularity between Rocket Coffee and its closest rivals

Every comparison with Rocket Coffee

7 comparisons

How has branded search demand for Rocket Coffee changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rocket Coffee in New Zealand held steady, from 2.5K to 2.6K.
  • Across the 12 months ending September 2026, Rocket Coffee’s share of searches among specialty coffee roasters in New Zealand increased from 8.5% to 9.4%.
  • Across the 12 months ending September 2026, Rocket Coffee’s share of searches among specialty coffee roasters in New Zealand peaked at 11.2% in December 2025 and was lowest at 6.7% in August 2026.

How did search popularity change for New Zealand specialty coffee roasters in September 2026?

6 changes

  1. In September 2026, Rocket Coffee overtook Kōkako to rank 6th among specialty coffee roasters in New Zealand, with 9.4% of the searches.

  2. In September 2026, Allpress Espresso gained share of searches among specialty coffee roasters in New Zealand, from 13.6% to 19.1%.

  3. In September 2026, Havana Coffee Works gained share of searches among specialty coffee roasters in New Zealand, from 9.2% to 12.9%.

  4. In September 2026, Flight Coffee gained share of searches among specialty coffee roasters in New Zealand, from 7.4% to 10.4%.

  5. In September 2026, Coffee Supreme gained share of searches among specialty coffee roasters in New Zealand, from 16.9% to 19.4%.

  6. In September 2026, L'affare lost share of searches among specialty coffee roasters in New Zealand, from 37.9% to 23.1%.

How are Rocket Coffee’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rocket Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rocket coffee
  • rocket coffee roasters

Do you work for Rocket Coffee? To request corrections or removal please contact us via our support page and we will be happy to assist.

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