How popular isFlight Coffee?
In September 2026, people searched for Flight Coffee by name about 2,900 times in New Zealand, about the same as the previous year. These searches made up 10.4% of all New Zealand specialty coffee roaster searches, placing Flight Coffee fifth out of eight roasters. When we asked both ChatGPT and Google AI Overviews about specialty coffee roasters, Flight Coffee appeared in one of the five answers and was the third most recommended of the eight.
Flight Coffee is the fifth most searched of 8 competitors and the third most recommended in AI answers.
L'affareShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Coffee SupremeShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Allpress EspressoShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
Havana Coffee WorksShare of searches 12.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Flight CoffeeShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top specialty coffee roasters in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Flight Coffee was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flight Coffee is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coffee Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allpress Espresso2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kōkako2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Havana Coffee Works1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flight Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- eighthirty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'affare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rocket Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about specialty coffee roasters
5 answers
Asked ChatGPT
“Which specialty coffee roaster should I buy in New Zealand?”
Asked ChatGPT
“What are the best specialty coffee roaster brands in New Zealand?”
Asked ChatGPT
“What's the best specialty coffee roaster in New Zealand for everyday brewing?”
Searched Google, AI Overview
“coffee roasters nz”
Searched Google, AI Overview
“specialty coffee roasters nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which specialty coffee roasters compete with Flight Coffee?
Share of searches by month for L'affare, Coffee Supreme, Allpress Espresso, Havana Coffee Works, Flight Coffee, Rocket Coffee, Kōkako. The figures are in the table below the chart.
View monthly share of searches table
| Month | L'affare | Coffee Supreme | Allpress Espresso | Havana Coffee Works | Flight Coffee | Rocket Coffee | Kōkako | eighthirty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 18.5% | 19.2% | 15.1% | 10% | 8.5% | 3% | 3.1% |
| Nov 2025 | 18.1% | 20.7% | 19.2% | 17% | 11.3% | 7.8% | 3.1% | 2.9% |
| Dec 2025 | 17.6% | 20% | 19.4% | 16.4% | 8.8% | 11.2% | 3% | 3.6% |
| Jan 2026 | 20.6% | 19.7% | 20.6% | 13.1% | 8.6% | 11% | 3% | 3.4% |
| Feb 2026 | 22.9% | 19% | 18% | 15.5% | 8.5% | 9.8% | 3.1% | 3.3% |
| Mar 2026 | 19.7% | 19.8% | 20.7% | 16.2% | 8.7% | 8.7% | 3% | 3.1% |
| Apr 2026 | 21.6% | 17.8% | 18.5% | 17.8% | 9.6% | 8.6% | 2.9% | 3.3% |
| May 2026 | 21.3% | 22% | 18.7% | 14.7% | 8% | 8.7% | 3.3% | 3.4% |
| Jun 2026 | 20.7% | 21.2% | 19.7% | 14.2% | 9.4% | 9% | 3.5% | 2.4% |
| Jul 2026 | 21% | 20.7% | 20.3% | 13.8% | 9.2% | 10% | 3.8% | 1.2% |
| Aug 2026 | 37.9% | 16.9% | 13.6% | 9.2% | 7.4% | 6.7% | 7.4% | 0.79% |
| Sep 2026 | 23.1% | 19.4% | 19.1% | 12.9% | 10.4% | 9.4% | 4.7% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.1% | 6.4K | -56.6% | -14.8 points | |
| 2, held 2nd | 19.4% | 5.4K | -18.2% | +2.5 points | |
| 3, held 3rd | 19.1% | 5.3K | 0% | +5.5 points | |
| 4, held 4th | 12.9% | 3.6K | 0% | +3.7 points | |
| 5, held 5th | 10.4% | 2.9K | 0% | +3 points | |
| 6, moved from 7th to 6th | 9.4% | 2.6K | 0% | +2.7 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.7% | 1.3K | -55.2% | -2.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 1% | 280 | -9.7% | +0.2 points |
1.
L'affare23.1%
Held 1st. 6.4K estimated branded searches, -56.6% vs prior month. Share -14.8 points.
19.4%
Held 2nd. 5.4K estimated branded searches, -18.2% vs prior month. Share +2.5 points.
19.1%
Held 3rd. 5.3K estimated branded searches, 0% vs prior month. Share +5.5 points.
12.9%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +3.7 points.
10.4%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +3 points.
9.4%
Moved from 7th to 6th. 2.6K estimated branded searches, 0% vs prior month. Share +2.7 points.
7.
Kōkako4.7%
Moved from 6th to 7th. 1.3K estimated branded searches, -55.2% vs prior month. Share -2.8 points.
1%
Held 8th. 280 estimated branded searches, -9.7% vs prior month. Share +0.2 points.
Compare popularity between Flight Coffee and its closest rivals
Every comparison with Flight Coffee
7 comparisons
How has branded search demand for Flight Coffee changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Flight Coffee in New Zealand held steady at 2.9K.
- Across the 12 months ending September 2026, Flight Coffee’s share of searches among specialty coffee roasters in New Zealand peaked at 11.3% in November 2025 and was lowest at 7.4% in August 2026.
How did search popularity change for New Zealand specialty coffee roasters in September 2026?
6 changes
In September 2026, Rocket Coffee overtook Kōkako to rank 6th among specialty coffee roasters in New Zealand, with 9.4% of the searches.
In September 2026, Allpress Espresso gained share of searches among specialty coffee roasters in New Zealand, from 13.6% to 19.1%.
In September 2026, Havana Coffee Works gained share of searches among specialty coffee roasters in New Zealand, from 9.2% to 12.9%.
In September 2026, Flight Coffee gained share of searches among specialty coffee roasters in New Zealand, from 7.4% to 10.4%.
In September 2026, Coffee Supreme gained share of searches among specialty coffee roasters in New Zealand, from 16.9% to 19.4%.
In September 2026, L'affare lost share of searches among specialty coffee roasters in New Zealand, from 37.9% to 23.1%.
How are Flight Coffee’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flight Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- flight coffee
- flightcoffee
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