Flight Coffee vs Rocket Coffee:Which is more popular by branded search in New Zealand?
In August 2026, Flight Coffee had more branded searches than Rocket Coffee among specialty coffee roasters in New Zealand. Flight Coffee was estimated to have 3.8K branded searches compared to Rocket Coffee’s 2.7K, and held a 9.1% Share of Search versus Rocket Coffee’s 6.4%.
Follow Flight Coffee vs Rocket Coffee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Flight Coffee or Rocket Coffee?
A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight Coffee, Rocket Coffee. The figures are in the table below the chart.
View monthly share of search table
| Month | L'affare | Coffee Supreme | Allpress Espresso | Flight Coffee | Havana Coffee Works | Kōkako | Rocket Coffee | eighthirty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 20.4% | 18.2% | 11.7% | 14.3% | 2.9% | 8.2% | 2.9% |
| Nov 2025 | 17% | 22.5% | 18% | 13.3% | 16% | 3% | 7.5% | 2.7% |
| Dec 2025 | 16.8% | 21.8% | 18.4% | 10.4% | 15.5% | 2.9% | 10.8% | 3.4% |
| Jan 2026 | 19.6% | 21.1% | 19.5% | 10.7% | 12.4% | 2.8% | 10.6% | 3.2% |
| Feb 2026 | 21.8% | 20.5% | 17.1% | 10.4% | 14.7% | 2.9% | 9.5% | 3.1% |
| Mar 2026 | 18.8% | 21.4% | 19.7% | 10.4% | 15.4% | 2.9% | 8.5% | 2.9% |
| Apr 2026 | 20.7% | 19.2% | 17.6% | 11.4% | 16.9% | 2.8% | 8.4% | 3.1% |
| May 2026 | 20.3% | 23.2% | 17.8% | 9.9% | 14% | 3.2% | 8.4% | 3.3% |
| Jun 2026 | 19.6% | 22.7% | 18.5% | 11.6% | 13.3% | 3.3% | 8.8% | 2.2% |
| Jul 2026 | 19.8% | 22.6% | 19.1% | 11.2% | 13% | 3.6% | 9.6% | 1.1% |
| Aug 2026 | 35.7% | 19.7% | 12.7% | 9.1% | 8.6% | 7% | 6.4% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Flight Coffee and Rocket Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Rocket Coffee took it in December 2025, Flight Coffee took it in January 2026.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 11.7% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 3.8K.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 8.2% to 6.4%, and its estimated monthly branded searches moved from 2.5K to 2.7K.
How did search popularity change for New Zealand specialty coffee roasters in August 2026?
3 changes
In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.
In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.
In August 2026, Flight Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 11.2% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Flight Coffee’s and Rocket Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flight Coffee
3 branded search terms
- flight coffee
- flight coffee nz
- flightcoffee
Rocket Coffee
3 branded search terms
- rocket coffee
- rocket coffee nz
- rocket coffee roasters
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.