Brandwave

How popular isRocket Coffee in search?

In August 2026, there were an estimated 2.7K branded searches for Rocket Coffee in New Zealand which is up 5.5% over the last 11 months. Rocket Coffee holds 6.4% estimated Share of Search among New Zealand specialty coffee roasters and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. L'affare35.7%
  2. Coffee Supreme19.7%
  3. Allpress Espresso12.7%
  4. Flight Coffee9.1%
  5. Havana Coffee Works8.6%
  6. Kōkako7%
  7. Rocket Coffee6.4%
  8. eighthirty0.74%
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Which specialty coffee roasters compete with Rocket Coffee?

Rocket Coffee against specialty coffee roasters in New Zealand, by month

Share of Search by month for L'affare, Coffee Supreme, Allpress Espresso, Flight Coffee, Havana Coffee Works, Kōkako, Rocket Coffee. The figures are in the table below the chart.

View monthly share of search table
MonthL'affareCoffee SupremeAllpress EspressoFlight CoffeeHavana Coffee WorksKōkakoRocket Coffeeeighthirty
Oct 202521.5%20.4%18.2%11.7%14.3%2.9%8.2%2.9%
Nov 202517%22.5%18%13.3%16%3%7.5%2.7%
Dec 202516.8%21.8%18.4%10.4%15.5%2.9%10.8%3.4%
Jan 202619.6%21.1%19.5%10.7%12.4%2.8%10.6%3.2%
Feb 202621.8%20.5%17.1%10.4%14.7%2.9%9.5%3.1%
Mar 202618.8%21.4%19.7%10.4%15.4%2.9%8.5%2.9%
Apr 202620.7%19.2%17.6%11.4%16.9%2.8%8.4%3.1%
May 202620.3%23.2%17.8%9.9%14%3.2%8.4%3.3%
Jun 202619.6%22.7%18.5%11.6%13.3%3.3%8.8%2.2%
Jul 202619.8%22.6%19.1%11.2%13%3.6%9.6%1.1%
Aug 202635.7%19.7%12.7%9.1%8.6%7%6.4%0.74%
Sep 2026————————

  1. 1.L'affare

    35.7%

    moved from 2nd to 1st · 14.9K estimated branded searches · +170.7% vs prior month · +15.9 points

  2. 2.Coffee Supreme

    19.7%

    moved from 1st to 2nd · 8.2K estimated branded searches · +30.6% vs prior month · -2.9 points

  3. 3.Allpress Espresso

    12.7%

    held 3rd · 5.3K estimated branded searches · 0% vs prior month · -6.4 points

  4. 4.Flight Coffee

    9.1%

    moved from 5th to 4th · 3.8K estimated branded searches · +21.2% vs prior month · -2.2 points

  5. 5.Havana Coffee Works

    8.6%

    moved from 4th to 5th · 3.6K estimated branded searches · 0% vs prior month · -4.3 points

  6. 6.Kōkako

    7%

    moved from 7th to 6th · 2.9K estimated branded searches · +190% vs prior month · +3.4 points

  7. 7.Rocket Coffee

    6.4%

    moved from 6th to 7th · 2.7K estimated branded searches · 0% vs prior month · -3.2 points

  8. 8.eighthirty

    0.74%

    held 8th · 310 estimated branded searches · +3.3% vs prior month · -0.3 points

Compare search popularity between Rocket Coffee and its closest rivals

How has branded search demand for Rocket Coffee changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rocket Coffee in New Zealand rose from 2.5K to 2.7K.
  • Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand decreased from 8.2% to 6.4%.
  • Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand peaked at 10.8% in December 2025 and was lowest at 6.4% in August 2026.
  • Across the 11 months ending August 2026, Rocket Coffee fell from 6th to 7th among specialty coffee roasters in New Zealand.

How did search popularity change for New Zealand specialty coffee roasters in August 2026?

  1. In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.

  2. In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.

  3. In August 2026, Allpress Espresso lost estimated Share of Search among specialty coffee roasters in New Zealand, from 19.1% to 12.7%.

  4. In August 2026, Havana Coffee Works lost estimated Share of Search among specialty coffee roasters in New Zealand, from 13% to 8.6%.

  5. In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.

  6. In August 2026, Coffee Supreme lost estimated Share of Search among specialty coffee roasters in New Zealand, from 22.6% to 19.7%.

How is Rocket Coffee measured?

Brandwave collects information about searches that people make online using Rocket Coffee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • rocket coffee
  • rocket coffee nz
  • rocket coffee roasters

Do you work for Rocket Coffee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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