L'affare vs Rocket Coffee:Which is more popular by branded search in New Zealand?
In August 2026, L'affare had more branded searches than Rocket Coffee among specialty coffee roasters in New Zealand. L'affare was estimated to have 14.9K branded searches compared to Rocket Coffee’s 2.7K, and held a 35.7% Share of Search versus Rocket Coffee’s 6.4%.
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Which is more popular in search, L'affare or Rocket Coffee?
A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'affare, Rocket Coffee. The figures are in the table below the chart.
View monthly share of search table
| Month | L'affare | Coffee Supreme | Allpress Espresso | Flight Coffee | Havana Coffee Works | Kōkako | Rocket Coffee | eighthirty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 20.4% | 18.2% | 11.7% | 14.3% | 2.9% | 8.2% | 2.9% |
| Nov 2025 | 17% | 22.5% | 18% | 13.3% | 16% | 3% | 7.5% | 2.7% |
| Dec 2025 | 16.8% | 21.8% | 18.4% | 10.4% | 15.5% | 2.9% | 10.8% | 3.4% |
| Jan 2026 | 19.6% | 21.1% | 19.5% | 10.7% | 12.4% | 2.8% | 10.6% | 3.2% |
| Feb 2026 | 21.8% | 20.5% | 17.1% | 10.4% | 14.7% | 2.9% | 9.5% | 3.1% |
| Mar 2026 | 18.8% | 21.4% | 19.7% | 10.4% | 15.4% | 2.9% | 8.5% | 2.9% |
| Apr 2026 | 20.7% | 19.2% | 17.6% | 11.4% | 16.9% | 2.8% | 8.4% | 3.1% |
| May 2026 | 20.3% | 23.2% | 17.8% | 9.9% | 14% | 3.2% | 8.4% | 3.3% |
| Jun 2026 | 19.6% | 22.7% | 18.5% | 11.6% | 13.3% | 3.3% | 8.8% | 2.2% |
| Jul 2026 | 19.8% | 22.6% | 19.1% | 11.2% | 13% | 3.6% | 9.6% | 1.1% |
| Aug 2026 | 35.7% | 19.7% | 12.7% | 9.1% | 8.6% | 7% | 6.4% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the L'affare and Rocket Coffee comparison changed over the last 12 months?
3 findings
- L'affare was ahead of Rocket Coffee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 21.5% to 35.7%, and its estimated monthly branded searches moved from 6.6K to 14.9K.
- Across the 11 months ending August 2026, Rocket Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 8.2% to 6.4%, and its estimated monthly branded searches moved from 2.5K to 2.7K.
How did search popularity change for New Zealand specialty coffee roasters in August 2026?
3 changes
In August 2026, L'affare overtook Coffee Supreme to take the highest estimated Share of Search among specialty coffee roasters in New Zealand, at 35.7%.
In August 2026, Kōkako overtook Rocket Coffee to rank 6th among specialty coffee roasters in New Zealand, at 7%.
In August 2026, Rocket Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 9.6% to 6.4%.
How each brand is measured
Brandwave collects information about searches that people make online using L'affare’s and Rocket Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'affare
10 branded search terms
- caffe laffare
- l affare beans
- l affare coffee
- l affare primo
- l'affare
- laffare
- laffare beans
- laffare coffee
- laffare coffee beans
- laffare near me
Rocket Coffee
3 branded search terms
- rocket coffee
- rocket coffee nz
- rocket coffee roasters
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