eighthirty vs Flight Coffee:Which is more popular by branded search in New Zealand?
In August 2026, Flight Coffee had more branded searches than eighthirty among specialty coffee roasters in New Zealand. Flight Coffee was estimated to have 3.8K branded searches compared to eighthirty’s 310, and held a 9.1% Share of Search versus eighthirty’s 0.74%.
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Which is more popular in search, eighthirty or Flight Coffee?
A curated comparison of specialty coffee roasting brands serving New Zealand, measured through branded searches made in New Zealand rather than coffee sales or cafe visits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flight Coffee, eighthirty. The figures are in the table below the chart.
View monthly share of search table
| Month | L'affare | Coffee Supreme | Allpress Espresso | Flight Coffee | Havana Coffee Works | Kōkako | Rocket Coffee | eighthirty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.5% | 20.4% | 18.2% | 11.7% | 14.3% | 2.9% | 8.2% | 2.9% |
| Nov 2025 | 17% | 22.5% | 18% | 13.3% | 16% | 3% | 7.5% | 2.7% |
| Dec 2025 | 16.8% | 21.8% | 18.4% | 10.4% | 15.5% | 2.9% | 10.8% | 3.4% |
| Jan 2026 | 19.6% | 21.1% | 19.5% | 10.7% | 12.4% | 2.8% | 10.6% | 3.2% |
| Feb 2026 | 21.8% | 20.5% | 17.1% | 10.4% | 14.7% | 2.9% | 9.5% | 3.1% |
| Mar 2026 | 18.8% | 21.4% | 19.7% | 10.4% | 15.4% | 2.9% | 8.5% | 2.9% |
| Apr 2026 | 20.7% | 19.2% | 17.6% | 11.4% | 16.9% | 2.8% | 8.4% | 3.1% |
| May 2026 | 20.3% | 23.2% | 17.8% | 9.9% | 14% | 3.2% | 8.4% | 3.3% |
| Jun 2026 | 19.6% | 22.7% | 18.5% | 11.6% | 13.3% | 3.3% | 8.8% | 2.2% |
| Jul 2026 | 19.8% | 22.6% | 19.1% | 11.2% | 13% | 3.6% | 9.6% | 1.1% |
| Aug 2026 | 35.7% | 19.7% | 12.7% | 9.1% | 8.6% | 7% | 6.4% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the eighthirty and Flight Coffee comparison changed over the last 12 months?
3 findings
- Flight Coffee was ahead of eighthirty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 2.9% to 0.74%, and its estimated monthly branded searches moved from 890 to 310.
- Across the 11 months ending August 2026, Flight Coffee’s estimated Share of Search among specialty coffee roasters in New Zealand moved from 11.7% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 3.8K.
How did search popularity change for New Zealand specialty coffee roasters in August 2026?
2 changes
In August 2026, Flight Coffee lost estimated Share of Search among specialty coffee roasters in New Zealand, from 11.2% to 9.1%.
eighthirty’s estimated Share of Search among specialty coffee roasters in New Zealand has lost ground for 3 months in a row, from 3.3% to 0.74% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using eighthirty’s and Flight Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eighthirty
4 branded search terms
- eight thirty coffee
- eighthirty coffee
- eighthirty coffee roasters
- eightthirty coffee
Flight Coffee
3 branded search terms
- flight coffee
- flight coffee nz
- flightcoffee
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